#AskChevron Is Trending On Twitter, But Chevron Isn’t Answering


#AskChevron is trending on Twitter, but if you think it was part of a Chevron promotional campaign related to the company’s annual shareholders meeting today in Midland, Texas — think again.

The hashtag, promoted and parked atop Twitter’s worldwide trend widget for most of the day, wasn’t a Chevron creation. It was created by an environmental group Toxic Effect, protesting Chevron’s oil production in Amazon rainforests in Ecuador and the damage it has allegedly caused over the years.

The group has been sharing tweets like this:

Not surprisingly, the hashtag has been embraced by Twitter’s resident environmentalists, some of whom apparently believe that Chevron is doing the asking. It might strike some as a similar situation to J.P. Morgan’s #AskJPM P.R. disaster of last November. But that was a highjacked hashtag for a Twitter Q&A; this one is a freelance invention.

And a very effective one. By this late this afternoon, the hashtag had been tweeted more than 5,600 times, according to Topsy.

Chevron’s Twitter account has not engaged, sticking to updates from the shareholders meeting, a tour of its facility in Midland and other tweets:

Related Topics: Channel: Social Media Marketing | Features & Analysis | Social Media Marketing | Top News | Twitter


About The Author: is Third Door Media's Social Media Correspondent, reporting on the latest news for Marketing Land and Search Engine Land. He spent 24 years with the Los Angeles Times, serving as social media and reader engagement editor from 2010-2014. A graduate of UC Irvine and the University of Missouri journalism school, Beck started started his career at the Times as a sportswriter and copy editor. Follow Martin on Twitter (@MartinBeck), Facebook and/or Google+.

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  • http://cashwithatrueconscience.com/rbblog Ryan Biddulph

    Ouch Martin ;) Tough one, but as we see, karma is always in effect and will find its ways to level stuff out. Some of the stuff that oil companies are up to, are mind-boggling. Good to see awareness spread so more people can go green.

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