Aaron Levy

Aaron has been in the industry for the better part of a decade, leading paid media campaigns with clients ranging from Fortune 50 companies to startups and local businesses. In his role of Manager of Client Strategy at Elite SEM, Aaron oversees a group of account leads & analysts across the northeast. In addition to Elite SEM, Aaron's a frequent industry speaker and instructor at Drexel & University of Vermont, working to grow the next generation of great marketers. He moonlights as a brewer, hockey player, slow cyclist and claims to be the industry’s top chef.

Decision trees for SEM segmentation

There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a...