Aaron Strout

Contributor

Aaron Strout is Managing Director at W2O Group, where he co-leads marketing and is the head of the newly formed Social Commerce practice. Aaron assists clients with mobile and location-based marketing campaigns and strategy. He is also the co-author of Location-Based Marketing for Dummies (wiley) and an avid blogger, podcaster and speaker. Earlier in his career Aaron spent time as head of marketing and social media at Mzinga and Powered/Dachis Group. Before heading off into the startup/agency world, Aaron worked at Fidelity Investments for 9 years in a variety of digital marketing roles.

Does Mobile Advertising Work?

We’ve all heard for several years that the effectiveness of advertising — print, television, radio and even digital — is suffering...

5 Reasons QR Codes May Not Be As Dead As We Think

It’s always difficult to admit when you are wrong about something, especially when you have spent a lot of time publicly railing against it. In...

(Google) Glass Half Full?

If you pay attention to the tech world, you’ve likely noticed a proliferation of geeks donning a new device called Google Glass. This Glass is the...

The Death Of The QR Code

When was the last time you scanned a QR code? Be honest. If it was in the last month, are you hooked? Yes, that was a rhetorical question because I...

The Scoop On Proximity Services Like Sonar

Every year at SXSW Interactive (one of the largest interactive conferences in the world), the question always comes around to which new technology or...