Aaron Strout

Aaron Strout is Managing Director at W2O Group, where he co-leads marketing and is the head of the newly formed Social Commerce practice. Aaron assists clients with mobile and location-based marketing campaigns and strategy. He is also the co-author of Location-Based Marketing for Dummies (wiley) and an avid blogger, podcaster and speaker. Earlier in his career Aaron spent time as head of marketing and social media at Mzinga and Powered/Dachis Group. Before heading off into the startup/agency world, Aaron worked at Fidelity Investments for 9 years in a variety of digital marketing roles.

Killer App? Why Not Just Kill The App

As mobile usage increases, many brands are jumping on the app bandwagon. But columnist Aaron Strout warns this may be an unnecessary waste of time...

Does Mobile Advertising Work?

We’ve all heard for several years that the effectiveness of advertising — print, television, radio and even digital — is suffering...

(Google) Glass Half Full?

If you pay attention to the tech world, you’ve likely noticed a proliferation of geeks donning a new device called Google Glass. This Glass is the...