Aaron Strout

Aaron Strout is Chief Marketing Officer at integrated marketing and communications firm, W2O Group. During his tenure with the company, he has served as President of WCG and head of W2O's technology practice. Aaron has 20 plus years of social media, mobile, online marketing and advertising experience, with a strong background in integrated marketing. Prior to joining W2O, Aaron spent time as the CMO of Powered Inc. (now part of Dachis Group), VP of social media at online community provider, Mzinga, and as director of digital marketing at Fidelity Investments. Aaron is the co-author of Location Based Marketing for Dummies (Wiley) and writes a monthly mobile/location-based marketing column on Marketingland.com. He also recently launched the What 2 Know podcast (iTunes) which features industry leaders talking about innovation and best practices.

10 mobile statistics marketers will love

As mobile growth continues to surge, columnist Aaron Strout highlights the key stats to consider when planning your mobile marketing...

The future of location-based services

Columnist Aaron Strout sits down with GasBuddy's Mike Schneider to discuss which companies are doing location-based services right and what's ahead...