Aaron Strout

Aaron Strout is president of integrated marketing and communications agency WCG. He is also the co-author of Location-Based Marketing for Dummies (Wiley) and an avid blogger, podcaster and speaker. Earlier in his career, Aaron spent time as head of marketing and social media at Mzinga and Powered/Dachis Group (now Sprinklr). Before heading off into the startup/agency world, Aaron worked at Fidelity Investments for nine years in a variety of digital marketing roles. He lives in the Bay area with his wife and three children. He loves BBQ, Boston sports and is an avid taker of photos.

Killer App? Why Not Just Kill The App

As mobile usage increases, many brands are jumping on the app bandwagon. But columnist Aaron Strout warns this may be an unnecessary waste of time...

Does Mobile Advertising Work?

We’ve all heard for several years that the effectiveness of advertising — print, television, radio and even digital — is suffering...