Alex Bornyakov

Alex Bornyakov is CEO and co-founder of VertaMedia, the online video supply-side platform (SSP). Alex began his career in software outsourcing services and software production management over a decade ago. Since 2005, he has been holding key positions in different IT companies. In 2008, Alex established VertaMedia in partnership with his co-founders and built it into a trusted and well-regarded international digital marketing company that specializes in video advertising.

Bringing much-needed transparency to RTB

Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted....