Amber Benson

Amber Benson is the VP, Marketing for Simpli.fi, the programmatic marketing platform using unstructured data to create infinite opportunities for individually-relevant advertising. Amber is a results-driven marketing executive and consultant with 15 years of varied and progressive experience in strategy development, digital marketing, e-commerce and corporate communications.

Prior to Simpli.fi, Amber was the founder and principal consultant of Seamripper, a design thinking consultancy that provided strategic marketing management for early-stage technology ventures, healthcare companies, major retailers and leading marketing agencies. She is the former VP, Marketing for CLAD, a luxury menswear e-commerce concept launched by JC Penney and Esquire magazine. Amber has extensive agency-side experience as a VP, Strategy at imc2 and Director of Strategy at Cadient Group.

Amber specializes in purpose-driven and trust-based marketing strategies and is the co-author of the article The Value of Brand Trust published in the Spring 2013 issue of The Journal of Brand Strategy.

Amber holds a degree in journalism and political science from Texas A&M University and is currently pursuing a M.A. in Design Management from Savannah College of Art and Design. When she’s not in Dallas, you’ll probably find her in Tennessee where she’s a card-carrying member of the Nashville Songwriters Association.


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