Paid search marketers can find success with top of funnel campaigns
The key to finding success with these type of campaigns is knowing when to leverage them.
Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes ecommerce, lead generation, and localized site-to-store strategies. Amy recently launched Cultivative, a performance marketing agency. When not working, you can find her blogging, speaking at industry events and talking shop on Twitter @hoffman8.
The key to finding success with these type of campaigns is knowing when to leverage them.
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Amy Bishop | Oct 22, 2018 at 4:23 pm ETContributor Amy Bishop shares how to create SMART goals for each stage of a buyer's funnel and determine how they will be measured.
Amy Bishop | Aug 17, 2018 at 1:42 pm ETContributor Amy Bishop shows us how to use audiences within paid search campaigns to target and convert prospects more effectively.
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Amy Bishop | Dec 11, 2017 at 12:10 pm ETIn Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts.
Amy Bishop | Oct 24, 2017 at 2:56 pm ETColumnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data.
Amy Bishop | Sep 18, 2017 at 2:51 pm ETAre your reports not having the impact you would have hoped? Check out columnist Amy Bishop's tips and tools below to create powerful, useful reports that drive results.
Amy Bishop | Aug 21, 2017 at 3:45 pm ETSometimes half the battle of conversion optimization is coming up with ideas for things to test. That’s where this post from columnist Amy Bishop comes in!
Amy Bishop | May 3, 2017 at 1:30 pm ETStumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered -- see her column for inspiration and actionable tips!
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Amy Bishop | Jan 9, 2017 at 1:45 pm ETIt's time to start thinking about your annual marketing plan. Columnist Amy Bishop presents her framework to develop a bulletproof strategy.
Amy Bishop | Nov 11, 2016 at 12:07 pm ETWhen looking for opportunities to grow search traffic, keyword expansions can be valuable. Columnist Amy Bishop discusses when keyword expansions do and do not make sense, along with tips for identifying quality terms.
Amy Bishop | Oct 17, 2016 at 2:00 pm ETColumnist Amy Bishop believes it's time to rethink the age-old strategy of a singular conversion point. Learn how to leverage your content to guide consumers through the purchase funnel while obtaining marketing insights that will help you drive sales.
Amy Bishop | Aug 23, 2016 at 1:45 pm ETMarketers, looking to land more clients? Columnist Amy Bishop has the inside scoop on what type of information your prospects really want.
Amy Bishop | Jul 28, 2016 at 10:45 am ETColumnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies.
Amy Bishop | Jul 1, 2016 at 1:47 pm ETManaging multiple search accounts for a single domain doesn't have to mean juggling tons of conversion and remarketing tags. Contributor Amy Bishop shares steps to seamlessly share data across accounts without cluttering your website's code with duplicative tags.
Amy Bishop | May 31, 2016 at 2:18 pm ETSearch marketers, are you prepared for a mobile world? Columnist Amy Bishop discusses trends and opportunities to help guide your optimization effort and make the most of your mobile experience.
Amy Bishop | May 2, 2016 at 2:12 pm ETAs with all things marketing, we're always looking to get the most bang for our buck. Conferences are no exception. Columnist Amy Bishop shares tips to ensure that you get a strong return on your investment.
Amy Bishop | Mar 4, 2016 at 11:10 am ETAre you doing your due diligence when it comes to geographic optimizations? Columnist Amy Bishop shares tips to ensure your campaigns are running as efficiently as possible.
Amy Bishop | Feb 8, 2016 at 11:20 am ETIt's time to dig below the surface of your PPC account to see if relevant search terms are wasting money. Columnist Amy Bishop shows what to look for and how to use the data to your benefit!
Amy Bishop | Jan 13, 2016 at 11:00 am ETIt's crunch time -- for holiday shoppers and Q4 goals, alike. There's still time, though! Columnist Amy Bishop explains how you can guide those last-minute shoppers to help you hit your goals.
Amy Bishop | Dec 18, 2015 at 10:40 am ETWith the holidays quickly approaching, what better time than the present to look for ways to increase foot traffic to your stores? Columnist Amy Bishop shows how to leverage geography & intent, audiences and your web experience to drive more in-store traffic.
Amy Bishop | Nov 16, 2015 at 11:40 am ET