Andrew Ruegger

Andrew Ruegger is Senior Partner, Head of Data Science at GroupM Search & Social - Catalyst. He is a digital veteran with over 7 years of experience in advertising. He currently is responsible for running the data and insights practice for search and social marketing.

How to create your own digital newsroom

Looking to create a way to effectively monitor real-time news in your industry? Columnist Andrew Ruegger shows you how to consolidate real-time...

Connecting Demographics To Search Queries

Frustrated by the lack of demographic data available for search ads? Contributor Andrew Ruegger shares his method for obtaining demographic...

Get Ready For A “Blueshift” In Marketing

Don't be stuck with an outdated marketing model. Columnist Andrew Ruegger explains why marketers need to embrace a "blueshift" and take advantage of...

How To Ignite Innovation in Large Agencies

Change is difficult, but columnist Andrew Ruegger has five ways to help your large agency evolve and cultivate a culture of innovation among your...

Why Pay For GUIs Instead Of APIs?

GUI, API -- don't get bogged down by the acronyms. Columnist Andrew Ruegger explains why APIs are key for businesses to successfully leverage big...

What Does Winning In Search Look Like?

There's no easy answer for how to define search success, but columnist Andrew Ruegger believes you can reach your goals by asking the right...