Antony Chen

Tony is the product lead for optimization solutions at Yahoo! which includes the market-leading Smart Ads dynamic creative product. In his two year tenure, he doubled Smart Ads revenue, led product integration for Yahoo!'s acquisition of Dapper, a dynamic creative ad serving technology company, and launched two performance display products in a rebrand of Yahoo!'s non-guaranteed marketplace to Network Plus. Prior to Yahoo!, he spent 13 years in IT consulting focusing on program management, requirements gathering, and software development lifecycle methodologies. You can find Tony's blog here.


Subscribe to Antony Chen's RSS feed Subscribe to Antony Chen's RSS feed
 

Connect with the author via: Email | Twitter | LinkedIn

 

Read Antony's Recent Articles

 

Current Featured Stories:

Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!