Antony Chen

Antony Chen is a product lead for optimization solutions at Yahoo!, which includes Smart Ads, Yahoo!'s market-leading solution for data-driven dynamic creative. Prior to Yahoo!, he spent 13 years in IT consulting focusing on program management, requirements gathering, and software development lifecycle methodologies.

A Look Back At 2011: We’re Wrong About Data

As we toast the New Year, we shouldn’t pat ourselves on the back when it comes to making smart marketing decisions based on data in the display...