Antony Chen

Tony is the product lead for optimization solutions at Yahoo! which includes the market-leading Smart Ads dynamic creative product. In his two year tenure, he doubled Smart Ads revenue, led product integration for Yahoo!'s acquisition of Dapper, a dynamic creative ad serving technology company, and launched two performance display products in a rebrand of Yahoo!'s non-guaranteed marketplace to Network Plus. Prior to Yahoo!, he spent 13 years in IT consulting focusing on program management, requirements gathering, and software development lifecycle methodologies. You can find Tony's blog here.

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