Marketing Land » Barry Schwartz http://marketingland.com Marketing Land Fri, 24 May 2013 17:33:25 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Twitter Adds Two-Factor Authentication Option Amid Recent Twitter Account Hijacks http://marketingland.com/twitter-adds-two-factor-authentication-option-amid-recent-twitter-account-hijacks-45228 http://marketingland.com/twitter-adds-two-factor-authentication-option-amid-recent-twitter-account-hijacks-45228#comments Wed, 22 May 2013 19:51:35 +0000 Barry Schwartz http://marketingland.com/?p=45228 twitter-two-factorTwitter announced they’ve added two-factor authentication in order to help better secure Twitter.

Recently, there has been a large increase in the number of high-profile Twitter accounts being hacked into. Such examples include the AP Twitter account, MTV Twitter account and many more. Many are due to insecure passwords; thus, Twitter has added the option for users to add an extra level of sign in security through two-factor authentication.

Login to your account and go to your account settings page. Go to the “Account security” section and click on “Require a verification code when I sign in.” Then, go through the screens to set it up. Twitter will subsequently email you a code each time you login to Twitter. If you don’t see it, try logging out and logging back in.

Below is a video from Twitter on how it works:

]]> http://marketingland.com/twitter-adds-two-factor-authentication-option-amid-recent-twitter-account-hijacks-45228/feed 0 Rimm-Kaufman Group Acquires Vanessa Fox’s Nine By Blue http://marketingland.com/rimm-kaufman-group-acquires-vanessa-foxs-nine-by-blue-45101 http://marketingland.com/rimm-kaufman-group-acquires-vanessa-foxs-nine-by-blue-45101#comments Wed, 22 May 2013 13:28:20 +0000 Barry Schwartz http://marketingland.com/?p=45101 rkg-nbThe Rimm-Kaufman Group has acquired Vanessa Fox’s company, Nine By Blue, for an undisclosed amount consisting of 100 percent cash and stock deal.

The acquisition includes hiring the talent behind Nine By Blue, including our very own Vanessa Fox, a Contributing Editor here and at Search Engine Land, as well as the Blueprint search analytics and diagnostics software. Blueprint will be integration into RKG’s technology suite.

As many of you know, Vanessa Fox worked at Google years ago, being credited with founding Google Webmaster Tools.

“We are thrilled to have Vanessa, Blueprint and the Nine By Blue team join RKG,” said George Gallate, CEO, RKG. “At RKG, we unashamedly see digital through the lens of search. By using data to understand customer intent, we make marketing smarter, particularly search and social, both to build brands and create customer fulfillment. Nine By Blue is a like-minded company that shares our values of smart people using smart technology, and we’re excited about what we can achieve together.”

Vanessa said:

“Beginning with my time at Google, I’ve been passionate about providing concrete education and actionable data to site owners everywhere to help them better connect with their customers through unpaid search,” Fox told us. Vanessa added “for me, this is a great culmination of the time I spent pre-Google in UX, usability, and education. I’m so excited about the opportunity to bring the educational and data-driven work I’ve been doing with Nine By Blue to a larger audience. I’m proud of what the Blueprint developers have built, but this is just the beginning. So many possibilities exist for better actionable data and metrics that truly transform marketing and put SEO in the forefront of marketing and product development.”

Two years ago, RKG also acquired another online marketing agency, AudetteMedia.

]]> http://marketingland.com/rimm-kaufman-group-acquires-vanessa-foxs-nine-by-blue-45101/feed 0 YouTube Turns 8 Years Old http://marketingland.com/youtube-turns-8-years-old-44474 http://marketingland.com/youtube-turns-8-years-old-44474#comments Sun, 19 May 2013 19:17:06 +0000 Barry Schwartz http://marketingland.com/?p=44474 youtube-birthday-logoYouTube launched 8 years ago today, and they are celebrating their eighth birthday!

The growth of YouTube has been significant over these short eight years. Now, every minute, over a 100 hours of video are uploaded.

Google acquired YouTube back on October 9, 2006 for $1.65 billion. Back then, that was the largest acquisition Google ever made. Since then, Google has only made two acquisitions larger than that purchase price: DoubleClick for $3.1 billion in 2007 and Motorola for $12.5 billion in 2011.

YouTube is one of the most searched properties, a top video consumption site and has made people into stars.

Happy Birthday YouTube!

]]> http://marketingland.com/youtube-turns-8-years-old-44474/feed 0 What’s Tumblr Worth To Yahoo? Board Says $1.1 Billion. http://marketingland.com/whats-tumblr-worth-to-yahoo-board-says-1-1-billion-44469 http://marketingland.com/whats-tumblr-worth-to-yahoo-board-says-1-1-billion-44469#comments Sun, 19 May 2013 19:02:31 +0000 Barry Schwartz http://marketingland.com/?p=44469 tumblerAllThingsD reports the anticipated Tumblr acquisition was approved by Yahoo’s board today for the amount of $1.1 billion.

Kara Swisher from AllThingsD said the deal was a “foregone conclusion and was an unanimous vote” by Yahoo’s board. They plan to announce the deal tomorrow, Monday, morning.

This will be Marissa Mayer’s largest acquisition as the CEO of Yahoo. It appears Tumblr will remain as a standalone brand, similar to the Flickr brand.

The Wall Street Journal adds that it is not clear if the Tumblr board has approved the deal as of yet.

Tumblr was founded in 2007 as a microblogging platform and social networking website by David Karp and Marco Arment.

For more details on this breaking story see Techmeme.

]]> http://marketingland.com/whats-tumblr-worth-to-yahoo-board-says-1-1-billion-44469/feed 0 Marketing Day: May 14, 2013 http://marketingland.com/marketing-day-may-14-2013-43748 http://marketingland.com/marketing-day-may-14-2013-43748#comments Tue, 14 May 2013 21:02:35 +0000 Barry Schwartz http://marketingland.com/?p=43748 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Report: Online Video Ads To Eclipse $4 Billion In 2013 Thanks to the rise of mobile sophistication, faster Internet speeds and a more connected society online, video ad spends continue to grow at a blistering pace. According to an eMarketer report, online video ad spending will reach $4.14 billion, an increase of 41.4% from 2012′s numbers. The overall spends will continue to grow, with an [...]p>
  • Report: Asia/Pacific Only Region To Show Mobile Phone Sales Growth Last Quarter, China Wins 25.7% Of Global Sales In a new report from Gartner, the only global market to experience mobile phone sales growth during Q1 2013 was the Asia/Pacific region, demonstrating a 6.4 percent increase year-on-year. This growth rate accounted for a 53.1 percent year-on-year increase in Asia/Pacific’s share of mobile phones globally. China witnessed a 7.5 percent increase last quarter compared [...]
  • Twitter Acquires Contextual Analytics And Data Visualization Startup Lucky Sort Twitter has scooped up Lucky Sort, a two-year old start-up in Portland, Oregon, that developed TopicWatch, a contextual analytics engine designed to discover patterns in real-time data streams — including Twitter data. Lucky Sort CEO, Noah Pepper announced on the company website that it will be closing down, and he and other team members will be [...]
  • Schmidt: Google Has More Respect For “Real World” Concerns, One Reason Why Google Glass Is Limited Whereas the Google of old might just throw products “over the wall” and not think much about their real world impacts, the Google of today has much more respect for what its digital products might do in the real world, says Google executive chairman Eric Schmidt. That’s one reason why Google Glass is in a [...]
  • Infographic: The Challenge Of Email Success In A Fragmented Mobile World Soon, nearly half of all emails will be consumed on mobile devices, where the methods used to read them are widely varied. Having a responsive design for your email, as well as the time and day you send, all has a big impact on open and success rates. And, don’t forget that catchy subject line! [...]
  • Keep An Infinite Memory For Your Metrics Often, you want to look at your metrics over a longer time period than usual in order to identify long-term trends. This is especially true if your metrics are “jagged” and move around a lot. You have two choices: You could use a larger time period. If you usually watch daily metrics, switch to weekly. [...]
  • An Open Letter On “Super Firm” Failure And Composure Disclaimer: All characters appearing in this work are fictitious. Any resemblance to real businesses, living or dead, is purely coincidental. Failure is a key part of success, or at least an important step on the road to becoming successful. When the still-young search industry witnesses a failure of any kind, it seems to revel in [...]
  • 3 Simple Techniques For More Persuasive Content Marketing What’s the biggest obstacle to effective content marketing? Surveys consistently reveal that enterprises — large and small — feel that creating enough content is the biggest problem. But, I’m not sure that quantity is the real issue here. The problem is quality. In other words, does the content that’s already getting created actually perform the [...]

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]]> http://marketingland.com/marketing-day-may-14-2013-43748/feed 0 Marketing Day: May 10, 2013 http://marketingland.com/marketing-day-may-10-2013-43178 http://marketingland.com/marketing-day-may-10-2013-43178#comments Fri, 10 May 2013 20:45:58 +0000 Barry Schwartz http://marketingland.com/?p=43178 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Retail E-Commerce Spending Hits $50.2 Billion, First Time Ever To Hit $50 Billion In 2 Consecutive Quarters According to a new report from comScore, retail e-commerce spending reached $50.2 billion for the first quarter of 2013, surpassing the $50 billion mark for the second consecutive quarter on record after reaching $56 billion in Q4 2012. This is the fourteenth consecutive quarter of year-over-year growth and tenth consecutive quarter to earn double-digit growth, [...]
  • Infographic: Mother’s Day & The Mobile Purchase It’s Mother’s Day this Sunday in the United States and many other countries around the world. It’s also another example of how much last-minute purchase activity happens on mobile devices. xAd, a mobile ad network, looked at data from last year to create an infographic showing likely trends for Mother’s Day 2013, ranging from nearly [...]
  • Facebook Home Crosses 1M Downloads Threshold In One Month It may not sound like much for a site with more than a billion users and 751 million mobile active users, but a million downloads of Facebook Home is significant. Facebook revealed the figure at a “whiteboard session” held yesterday at the company’s Menlo Park, California headquarters. Home had 500,000 downloads as of April 21. [...]
  • That YouTube “Experiment” Red Banner Was Just A Display Bug Last night, some users who were conducting searches on YouTube were seeing a red banner at the top of the search results that said they were part of an “experiment.” What the experiment was and what YouTube was testing were unclear. Truth is it seems like there was no experiment, that the banner was a [...]

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]]> http://marketingland.com/marketing-day-may-10-2013-43178/feed 0 That YouTube “Experiment” Red Banner Was Just A Display Bug http://marketingland.com/that-youtube-experiment-red-banner-was-just-a-display-bug-43038 http://marketingland.com/that-youtube-experiment-red-banner-was-just-a-display-bug-43038#comments Fri, 10 May 2013 12:41:21 +0000 Barry Schwartz http://marketingland.com/?p=43038 youtube-experiment-banner

Last night, some users who were conducting searches on YouTube were seeing a red banner at the top of the search results that said they were part of an “experiment.” What the experiment was and what YouTube was testing were unclear. Truth is it seems like there was no experiment, that the banner was a display bug with YouTube’s search interface.

The banner read:

Experiment: There may be confidential content in your search results. Please do not share outside Google.

This looks like what Google employees would see, as a reminder for them to not take screen shots and post them on Google+ or other social networks. It seems, if I had to guess, that Google accidentally showed this reminder to non-Google employees.

Google’s YouTube account tweeted last night:

Seeing a weird banner in your search results? No worries – fix in the works. Nothing juicy to see here!

The image above was provided by @Stu_Draper, and as you can see, there doesn’t seem to be anything experimental about the interface or search results.

]]> http://marketingland.com/that-youtube-experiment-red-banner-was-just-a-display-bug-43038/feed 1 Marketing Day: May 9, 2013 http://marketingland.com/marketing-day-may-9-2013-43012 http://marketingland.com/marketing-day-may-9-2013-43012#comments Thu, 09 May 2013 21:05:48 +0000 Barry Schwartz http://marketingland.com/?p=43012 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • YouTube Launches (Ad-Free) Paid Subscription Channels YouTube officially launched its anticipated pilot program for paid subscription channels. The program debuts with 53 paid channels and subscription fees starting as low as $0.99 per month. All channels have a 14-day free trial with. And all are ad-free. Users subscribe to the channels from a computer, and then have access to their paid [...]
  • Brands Wanting More Leverage On Pinterest Should Follow The Lead Of Better Homes & Gardens Social media metrics firm Unmetric evaluated over 5,000 branded Pinterest pages to determine which brands are leading on the social networking site built on images. The data gathered spanned from all time up until March 14, 2013 to identify the top five brands in five different categories: most followers, most comments, most likes, most pins [...]
  • Amazon Developing Not One But Two Smartphones — WSJ Adding more fuel to the “Amazon is building a smartphone” rumors, The Wall Street Journal (WSJ) reported today that the company is developing two smartphones and an audio-only music device. Though, the report doesn’t say these devices will likely carry the Kindle brand. The WSJ describes one of the two smartphones as a having a [...]
  • Google Analytics Gets New Profile Filter Fields With Special Focus On Mobile and Social In response to customer feedback, Google has added more custom filter fields to Google Analytics, giving users more flexibility to modify and limit the traffic data included in profiles. Of the nineteen new fields, nine are mobile related. Three new fields have been added to help filter social traffic. Below is the full list of [...]
  • Picture This: Instagram Is The Fastest Growing Social Network For Brands With 14% Growth This Quarter Since Facebook purchased the filter-friendly photo app Instagram last year, brand adoption has skyrocketed, according to a new study of the top 100 brands by SimplyMeasured. Since purchase last year, the Facebook-owned Instagram has flourished. The post-purchase growth jumped 500% in just a year, going from 22 million active monthly users to nearly 100 million [...]
  • Study: Frequent “Smartphone Shoppers” Buy More Than Others If you’re a retailer or an agency serving retailers, mobile is arguably now your most critical channel. Yet, despite the mounting evidence of consumer reliance on mobile devices in shopping, a majority of retailers still have “experimental” or very tepid mobile strategies. Considerable research has already established that smartphone owners use their devices heavily during [...]
  • Facebook Likely In Talks To Buy Social Navigation App Waze Will Facebook acquire social traffic and navigation app Waze? TechCrunch ran an article today claiming that three Israeli papers, Calcalist, Ynet and The Marker, have reported that Facebook is in talks to acquire the company in a billion-dollar deal that would help further grow Facebook’s mobile efforts. According to the article, a private source confirmed [...]
  • 5 Surprising Facts On Quality Score Change In the paid search world, ad rank and average cost per click (CPC) are determined by three factors: your own bid (max CPC), your competitors’ bids, and a numeric representation of ad relevance known as quality score. This quality score acts as a modifier, making it possible for an ad with higher “quality” to outrank [...]

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]]> http://marketingland.com/marketing-day-may-9-2013-43012/feed 0 Marketing Day: May 8, 2013 http://marketingland.com/marketing-day-may-8-2013-42861 http://marketingland.com/marketing-day-may-8-2013-42861#comments Wed, 08 May 2013 20:51:20 +0000 Barry Schwartz http://marketingland.com/?p=42861 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Google Glass Gets A Software Update That Tightens Ties To Google+ Less than two days into my Google Glass ownership and I’m already getting a software update. As Phandroid first reported, the Google Glass software is getting the “XE5″ update — XE stands for “Explorer edition” — and I’ll be able to check it out as soon as I get a chance to plug the device [...]
  • Klout To Compete With Quora In Social Q&A Space With New ‘Klout Experts’ Product Watch out Quora; Klout is coming. The popular social influence tool, Klout, is launching a new product that is geared to help provide human answers from the Web’s top influencers – ‘Klout Experts.’ This product will allow users to answer questions in 300 character responses on topics that they are deemed to be influential in. [...]
  • Infographic: 10 Years Of LinkedIn To celebrate its 10th birthday, LinkedIn has created an infographic with interesting stats about the service, including membership growth by year, by country, and the most popular company pages. Want the infographic for yourself? You’ll find it here: LinkedIn Celebrates 10 years of Brand Relationships. LinkedIn also created an interactive “gallery” timeline that offers a brief [...]
  • Study: WordPress Grabs More Share Of Top 100 Blogs WordPress continues to gain in popularity among top blog publishers. The blogging platform’s market share rose to 52 percent, up from 48 percent last year, according to Royal Pingdom, which uses the Technorati Top 100 blogs list for its annual study. To get a sense of WordPress’ growth trend, in Royal Pingdom’s first study in 2009, [...]
  • With New Gmail And Chrome Integrations, Is Google Trying To “Colonize” iOS Devices? Is Google simply trying to create a better user experience on the iPhone and iPad or is it trying to “colonize” iOS with its apps? It all depends on your point of view — though, it’s probably a bit of both. When the new Gmail app for iOS was released May 6, immediately, inflammatory headlines [...]
  • Springtime For Twitter: How The Social Media Service Has Blossomed Into A Real-Time Media Giant I hadn’t seen my old high school pal in about 20 years. As we sat at a bar overlooking Grand Central Station in New York, he told me that he, too, was in social media — something involving sentiment analysis. “Oh, sure,” I said, “many social media tools use sentiment analysis — and it’s always a big [...]
  • The ABCs Of A/B Testing Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it gives you a much fuller understanding about your customers’ behavior and preferences. It not only tells you where you’ve been, but where you should (and shouldn’t go with your campaigns. A/B testing is the [...]
  • Google Glass Diary, Day 1: Getting Started With Google Glass With an open mind and help from a Google staffer showing me how the device works, it was pretty easy to see some compelling use cases within the first hour that I was a Google Glass owner. On Monday, I visited Google’s Mountain View headquarters for my onboarding appointment with a Glass specialist. Marketing Land/Search [...]

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]]> http://marketingland.com/marketing-day-may-8-2013-42861/feed 0 Marketing Day: May 6, 2013 http://marketingland.com/marketing-day-may-6-2013-42518 http://marketingland.com/marketing-day-may-6-2013-42518#comments Mon, 06 May 2013 21:02:35 +0000 Barry Schwartz http://marketingland.com/?p=42518 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Celebrating A Decade’s Worth Of Professional Networking On Linkedin On the heels of announcing record level financial results and member engagement numbers for the first quarter of 2013, Linkedin is celebrating their 10th anniversary with more than 3,700 employees and 225 million members worldwide. Started in May of 2003 by Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant, the founders initially [...]
  • YouTube Paid Subscription Channels Set To Launch Soon YouTube could launch subscription-based channels as early as this week, according to The Financial Times. The subscription model will give Google’s video sharing site a new revenue stream and support premium video content production. The subscription-based channels, first reported on back in January, will compete with other online premium subscription services like Netflix, Amazon and Hulu. [...]
  • Europe Finds That Google’s Motorola Unit “Abused Its Dominant Position” In Patent Fight With Apple The European Commission has made a preliminary determination that Google’s Motorola Mobility unit “abused its dominant position” under EU antitrust rules in seeking to obtain and enforce an injunction against Apple in Germany. At the center of the dispute is Motorola’s claimed misuse of ”standards essential patents” in mobile patent litigation against Apple. Google’s antitrust settlement with the [...]
  • How To Organize A Social Media Content Strategy Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and website. Social media is one of the main megaphones that a company uses to create its overall online presence, which in turn shapes brand recognition and sentiment. Social media has developed to [...]
  • Saturday Night Live Parodies The Gawkiness Of Google Glass While many are gushing over Google Glass, it has become the butt of many jokes including Tumblrs, cartoons and now Saturday Night Live. On “Weekend Update,” cast-member Fred Armisen joined Set Meyers as the tech-blogging character Randall Meeks to show how Google Glass worked — or failed to work. The skit played off of head [...]
  • Google, Facebook Have 7 Of Apple’s Top 25 All-Time iPhone Apps Google and Facebook combine to take up seven spots on Apple’s newly-released list of the Top 25 all-time free iPhone apps. Apple published that list — and three others — as part of its countdown to 50 billion App Store downloads, which the company expects to happen soon. (Apple is giving away a $10,000 App [...]
  • Facebook Settles Litigation Over “Timelines” Trademark Facebook has settled its trademark-infringement litigation over the term Timeline. This was first reported by InsideFacebook based on an SEC filing: We are also party to various legal proceedings and claims which arise in the ordinary course of business. Among these legal matters, in two cases, Summit 6 LLC v. Research in Motion Corporation et [...]

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