Benjamin Spiegel

Ben Spiegel is the Sr. Partner, Managing Director of Strategy at GroupM. He is a digital veteran with over 14 years of experience in advertising. For the past three years, he has led the search practice across the GroupM Network; today, he leads the agency’s search and social engagement strategy group.

The Future Of Search For CPGs

Consumer packaged goods (CPG) companies have always been innovators in advertising, but columnist Benjamin Spiegel notes that digital presents new...

The Google Trends Data Goldmine

Not familiar with Google Trends, or just don't use it that often? Columnist Benjamin Spiegel shows us how to use this tool for obtaining localized...