Benjamin Spiegel
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Benjamin Spiegel

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About Benjamin Spiegel

Benjamin Spiegel, Chief Digital Officer, Global P&G Beauty, has nearly 20 years of experience in the technology, advertising and marketing industries. He is known as an innovator, leading the development of strategic solutions that combine data, media, insights and creativity to create disruptive digital solutions that transform brands and businesses. Prior to joining P&G as Chief Digital Officer, Global P&G Beauty, he led the search practice across the GroupM agencies, the P&G business for Catalyst, and most recently served as CEO of MMI Agency. In his current role, Benjamin brings to P&G Beauty his digital expertise, leadership and passion for creating and building leading digital capabilities. He is known as an industry thought-leader. As such, he is a frequent contributor to and speaker at conferences around the world.

Benjamin Spiegel's latest articles

Performance marketing

The Death Of The Keyword (As We Know It)

Google is changing the way it thinks about keywords. Search is no longer about the phrase you type into a box; it’s about creating a natural conversation with the user. Google is doing that by modifying the search query based on the entire “conversation,” and most importantly, it is doing that across all your devices. […]

Digital transformation

What’s Google’s Biggest Fear? Native Search

Historically, consumers have used Google for research in every step of the purchasing process, all the way up the sales funnel — starting with lifestyle search terms like [grass stains] to product consideration terms like [Tide reviews] and purchase decision terms like [where to buy Tide online]. In recent years, however, we have observed some […]

Performance marketing

The Future Of Paid Search (From A Data Perspective)

Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and consumer electronics have opened up the doors for never-before-seen targeting and measurement capabilities. Especially in the field of programmatic and audience-based buying, we have made progress at a rate that has even outpaced consumer behavior. As I’ve […]

Connected TV and OTT

Wearables, Connected Homes, Mobile & The Future Of Analytics

The world around us is changing at speeds never seen before. Mobile devices are collecting countless levels of data through innovative technologies like motion coprocessors, gyrometers, GPS, ambient light sensors, application analytics and more.  Consumers are now connecting their physical bodies to electronic devices such as Fitbit and other health monitors. We are also seeing a […]

Data

How To Leverage Wikipedia Data For Deeper Consumer Insights

Whenever we try to get a better understanding of online consumer behaviors, we tend to look to Google for answers — either via the Google Keyword Planner to understand the quantitative volume of searches (aka the consumer interest) or by looking at Google Trends to understand trending and seasonality. Anyone working in search knows the […]

Data

5 Tips For Getting More From Your Data You Already Have

Sixteen Million. That’s the number of Google results for the term “Big Data.” And when you look at the historic interest in Google trends, the story is pretty clear  – Big Data is here to stay.  But do you really need more data than you already have? I doubt it. Chasing The Big Data Rainbow? […]

Performance marketing

How To Get Started With LinkedIn Paid Ads

There are lots of ways to spend your digital advertising budget today; but, have you considered LinkedIn? Advertising on LinkedIn is a great choice for many businesses. Below, we’ll explore why you should consider it and provide a walk-through of how to create your first LinkedIn ad campaign. Why LinkedIn Gets Overlooked Have you run […]

Data

Analytics: A Beginner’s Guide To Data Visualization

Lately, I have been writing about taking a closer look at your marketing data, and my last piece discussed the design of meaningful dashboards for Google Webmaster tools. I received an overwhelming amount of emails, tweets, and comments asking me about the dashboard tools I used in it. Today, I’ve created a beginner’s guide to […]

Data

How To Design Analytics Dashboards From Google Webmaster Tools Data

SEO Chaos! That was my topic last month. Ever since Google blacked out keyword-level data, people have been scrambling to substitute or replace it. Not surprisingly, I received a lot of emails about that article, asking how to use Google Webmaster Tools (WMT) data as a replacement source. The general answer is that you can’t […]

Data

The Future Of SEO Reporting: A Call To The Industry

Want to measure organic traffic? Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of them, then take the broad match volume of all those terms (because that’s the only volume Google will give you), and then take your position and divide it by CTR and volume. […]

Performance marketing

Content Marketing: 3 Tips To Beat The Volume Game

When a competitor clearly dominates — whether it’s because of their size, speed or cunning — it’s futile to try and beat them at their own game. Instead, you need to consider other ways to gain advantage. And that’s exactly what some brands should do to beat the content marketing volume game. A Content Deluge […]

Data

Page Speed Matters! Why You Need to Improve Yours Today

Pizza! My three-year-old daughter loves it — which is why the delivery guy knows exactly where our house is. But… if it takes too long to arrive, she’ll quickly move on to something else more readily accessible. Speed clearly plays an important role in her user experience — much as it does for the digital […]

Data

Ditch Your Top 10 Metrics Now!

What are your Top 10 Landing Pages? Can you name your Top 10 Keywords? How about your Top 10 Campaigns? If you are like most digital marketers, you know exactly what these are! But, focusing on such “Top 10” metrics is risky. Let me tell you why. Hanging On To Antiquated Measures In the early […]

Data

12 Tips To Take Your A/B & Multivariate Testing To The Next Level

235,000 — that’s the number of results for A/B testing guides in Google. Clearly, A/B testing is an important tool for digital marketers today. But if you already understand its role and are conducting your own experiments, what’s next? Where do you go from here? The best way to take your testing efforts to the next […]

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