Benjamin Spiegel

Benjamin Spiegel is the CEO of MMI Agency, a Houston-based brand activation agency that has been serving Fortune 500 clients since 1986. A digital advertising veteran with extensive experience in advertising, media, data, and technology, Benjamin has developed highly successful marketing campaigns for numerous global brands. Prior to joining MMI Agency, he was the VP of Innovation at Catalyst/GroupM, a WPP agency, where he managed the P&G business.

Why search will save TV

As cord-cutting and changing viewing habits disrupt traditional TV, columnist Benjamin Spiegel explains why better content discovery is essential for...

How to leverage influencers for SEO

Columnist Benjamin Spiegel says incorporating the right SEO tactics in your influencer campaign can be a big boon for your brand and...

Where will SEO go this year?

What changes are ahead for SEO in 2016? From the rise of social search to a shift in who enters the field, columnist Benjamin Spiegel predicts what...

Brands, Take Back Control Of Your Data

Columnist Benjamin Spiegel discusses how to overcome the "data silo dilemma" big brands face when tapping multiple agencies to manage their...

The Future Of Search For CPGs

Consumer packaged goods (CPG) companies have always been innovators in advertising, but columnist Benjamin Spiegel notes that digital presents new...

The Google Trends Data Goldmine

Not familiar with Google Trends, or just don't use it that often? Columnist Benjamin Spiegel shows us how to use this tool for obtaining localized...

The Death Of The Keyword (As We Know It)

Google is changing the way it thinks about keywords. Search is no longer about the phrase you type into a box; it’s about creating a natural...