Benny Blum

Benny Blum is the Vice President of Performance Marketing & Analytics at sellpoints, the leading online sales orchestration platform, and is based in Emeryville, CA.

So You Think You Need A Data Scientist

Contributor Benny Blum defines Big Data and Conventional Data, then helps you decide whether you need a data scientist or a highly-skilled...

Is Not Provided A Good Thing?

It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout and...