Benny Blum

Contributor

Benny Blum is the Vice President of Performance Marketing & Analytics at sellpoints, the leading online sales orchestration platform, and is based in Emeryville, CA.

Audience Modeling & Customer Lifetime Value 101

Customer lifetime value (CLV) is at the core of all of our advertising efforts. Being able to distinguish between good customers and bad customers...

Premarketing: The Evolution Of Targeting

Nothing has evolved more in online marketing than the way we identify and target users. Just a few years ago, segmentation of publishers into...

Is Not Provided A Good Thing?

It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout and...

Is Your Marketing Program Ready For Holiday?

Q4 is closing in and retailers are bracing for yet another record-breaking onslaught of promotions, traffic, sales and revenue that will make or...