Benny Blum

Benny Blum is the Vice President of Performance Marketing & Analytics at sellpoints, the leading online sales orchestration platform, and is based in Emeryville, CA.

What’s Your Marketing Success Metric?

Are you working to achieve wins for the business, or for your team? Columnist Benny Blum notes that these two things are not always...

So You Think You Need A Data Scientist

Contributor Benny Blum defines Big Data and Conventional Data, then helps you decide whether you need a data scientist or a highly-skilled...

Premarketing: The Evolution Of Targeting

Nothing has evolved more in online marketing than the way we identify and target users. Just a few years ago, segmentation of publishers into...

All I Want For Christmas…Is Bing Ads?

As of November, Google garners just under 67% of the market for search. One would expect the distribution of budgets within a PPC portfolio would be...

How To Use Paid Search To Aid Your SEO

A lot has changed in the world of search marketing over the last year. From Enhanced Campaigns to Hummingbird and not provided, search marketers have...

Is Not Provided A Good Thing?

It’s been a few weeks since Google rocked our worlds and stripped keyword-level data from the referrer, so it’s time to examine the fallout and...