Coronavirus and the future of the supply chain
It's possible to create a completely new experience by taking a fresh look at the supply chain at the physical, virtual and organizational level.
Blaise Lucey is Head of Global Content at Criteo. Having worked both on the agency and brand side, he has built content programs from the ground up for Fortune 500 companies and start-ups alike and is passionate about bringing great content to life.
It's possible to create a completely new experience by taking a fresh look at the supply chain at the physical, virtual and organizational level.
Blaise Lucey | Apr 21, 2020 at 8:13 am ETFrom a rejection of media trading to an embrace of data-centricity, contributor Blaise Lucey speaks to the IAB president about moving the industry forward.
Blaise Lucey | Mar 29, 2018 at 10:21 am ETColumnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences.
Blaise Lucey | Jan 4, 2018 at 2:51 pm ETBrands are finding themselves at the mercy of algorithm changes from the likes of Instagram and Twitter. Columnist Blaise Lucey discusses what that will mean for your social and content strategy in 2018.
Blaise Lucey | Nov 13, 2017 at 10:00 am ETSocial media marketers can't afford to ignore in-person experiences. Columnist Blaise Lucey discusses how brands can merge online and offline experiences to increase their social audience's engagement.
Blaise Lucey | Oct 12, 2017 at 11:30 am ETGoogle's plan to release an ad blocker for Chrome could affect a sizable portion of the display market. Contributor Blaise Lucey explains what it means for marketers and how they can start rethinking display.
Blaise Lucey | Aug 16, 2017 at 12:26 pm ETSo you have high-quality content. That doesn't mean much if it doesn't reach an audience. Columnist Blaise Lucey shares 25 ways to get people to take notice of your content.
Blaise Lucey | Jul 20, 2017 at 11:10 am ETColumnist Blaise Lucey takes a look at how lifestyle brand Life is Good developed an app that focuses on content, not just sales -- and why it keeps users coming back for more.
Blaise Lucey | Jun 30, 2017 at 1:19 pm ETColumnist and Bitly senior content strategist Blaise Lucey recounts a circuitous user journey and discusses the lessons that marketers can learn from it.
Blaise Lucey | May 26, 2017 at 9:45 am ETAs Facebook pushes into VR with Spaces, columnist and Bitly senior content strategist Blaise Lucey takes a look at how will virtual reality will affect ecommerce and the retail experience.
Blaise Lucey | Apr 26, 2017 at 1:31 pm ETFeeling overwhelmed by all the social media options? Columnist and Bitly senior content strategist Blaise Lucey says it may be time to simplify and cut the clutter.
Blaise Lucey | Mar 30, 2017 at 11:45 am ETHow can your message be heard through all the social media noise? Columnist and Bitly senior content strategist Blaise Lucey discusses the benefits of micro-influencers and how to ensure that they deliver.
Blaise Lucey | Mar 2, 2017 at 10:39 am ETAs web traffic and user engagement continue to drop, columnist and Bitly senior content strategist Blaise Lucey says it's time to think about creating modular pieces of content that orbit your central piece of content.
Blaise Lucey | Feb 2, 2017 at 11:25 am ETReady to make 2017 the year of optimization? Columnist and Bitly senior content strategist Blaise Lucey delves into five ways to get started.
Blaise Lucey | Jan 12, 2017 at 10:20 am ETConsumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of your social media strategy.
Blaise Lucey | Dec 12, 2016 at 10:49 am ETAs more users and brands saturate Instagram, columnist and Bitly senior content strategist Blaise Lucey believes it's time to experiment with what works on the platform and figure out how to engage your audience.
Blaise Lucey | Nov 10, 2016 at 12:37 pm ETAs users move across different channels, how do you keep track of the customer experience? Columnist Blaise Lucey explains how to create a cross-channel metric that can travel with the customer.
Blaise Lucey | Oct 13, 2016 at 11:05 am ETHow do you make the most of your social influencers? Columnist Blaise Lucey explains how to craft a successful influencer marketing strategy and increase sales.
Blaise Lucey | Sep 15, 2016 at 9:45 am ETAre your Facebook Ads producing mediocre results? Columnist and Bitly senior content strategist Blaise Lucey explains why and how you can fix the problem.
Blaise Lucey | Jul 21, 2016 at 10:00 am ETIn the age of the aggregator, the brand is irrelevant. Columnist Blaise Lucey says it's all about the customer experience and creating compelling content that's relevant to your audience.
Blaise Lucey | Jun 23, 2016 at 10:45 am ETAre you still trying to make sense of the Snapchat craze? Columnist Blaise Lucey talks about his experience with the wildly popular social network and what marketers can gain by joining it.
Blaise Lucey | May 26, 2016 at 9:55 am ETAre your Instagram Ads a flop? Columnist and Bitly senior content strategist Blaise Lucey explains what you might be doing wrong.
Blaise Lucey | Apr 28, 2016 at 9:34 am ETIf you think your organic social media posts are delivering diminishing returns, you're not wrong. Columnist Blaise Lucey explains why pay-to-play is becoming the new norm for all social marketing.
Blaise Lucey | Mar 31, 2016 at 10:35 am ETEven as social channels are proliferating, engagement is dropping. Columnist Blaise Lucey discusses the reasons for the problem and what marketers should do in response.
Blaise Lucey | Mar 3, 2016 at 10:29 am ETWith the rise of ad blockers, reaching an audience is harder than ever before, but are platforms like Facebook Instant Articles the answer? Columnist Blaise Lucey explains why publishers should instead work to draw readers to their own apps.
Blaise Lucey | Feb 4, 2016 at 10:25 am ET