Blaise Lucey

Blaise Lucey is Director of Product & Content Marketing at Bitly. He's in charge of developing and distributing content in many formats and channels. He also works closely with the sales team to coordinate content across the company and establish the Bitly brand across the omnichannel, social, and mobile marketing space. Having worked both on the agency and brand side, he has built content programs from the ground up for Fortune 500 companies and start-ups alike and is passionate about bringing great content to life.

The art of social media minimalism

Feeling overwhelmed by all the social media options? Columnist and Bitly senior content strategist Blaise Lucey says it may be time to simplify and...

2017: The age of social satellites

As web traffic and user engagement continue to drop, columnist and Bitly senior content strategist Blaise Lucey says it's time to think about...

The future of Instagram is spam

As more users and brands saturate Instagram, columnist and Bitly senior content strategist Blaise Lucey believes it's time to experiment with what...

Want real results from social? Start paying.

If you think your organic social media posts are delivering diminishing returns, you're not wrong. Columnist Blaise Lucey explains why pay-to-play is...