Brent Hieggelke

Brent Hieggelke is the Chief Mobile Evangelist of Urban Airship and is responsible driving the company’s market growth strategy, product demand and product marketing. Before Urban Airship, Brent spent over a decade helping brands optimize digital marketing initiatives in Marketing Executive positions at WebTrends, TouchClarity and Omniture.

Getting A Grip On The Mobile Engagement Gap

Columnist Brent Hieggelke delves into data that shows there's a growing mobile engagement gap between high- and medium-performing apps and explains...

How Retailers Can Get M.O.A.R. From Mobile

You work hard to attract new customers, but what about retaining your existing ones? Columnist Brent Hieggelke explains how to use mobile to activate...