Cara Olson

Cara Olson is Director of Digital Direct/eCRM at DEG, a full-service digital consultancy based in Kansas City. Leveraging her 14 years of experience and thought leadership in digital direct marketing, she and her team lead email and SMS strategy, integrations, and campaign execution for flagship brands like Crocs, Helzberg Diamonds, MathWorks, Cabela's, Life is Good, and TITLE Boxing. In her spare time she runs half marathons, cheers on her beloved Royals, and drinks copious amounts of coffee while trying to exhaust her eight year-old daughter, five year-old boy, and one year-old golden retriever.

5 Priorities For Email Marketing In 2015

While you've been focusing on segmentation, have other parts of your email program been on auto-pilot? Columnist Cara Olson has suggestions to get...

My Prediction For Email Open Rates In 2014

With Google’s recent Gmail update significantly changing the way it handles cached images, they have also updated the desktop interface to...

10 Holiday Gift Guide Ideas For Email

Planning your holiday email campaigns? You should be. There are any number of tried and true approaches to engaging your subscribers over the holiday...

Oops! Email Mistakes Happen

Let’s face it: humans aren’t perfect. And there is definitely a human element to email marketing. From the designer who creates the...

The ABCs Of A/B Testing

Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it gives you a...

When Subscribers Stop Opening Emails

As you continue to send marketing emails over time, your list continues to grow, and your engagement metrics continue to drop. Over time, the number...

Four Ways Facebook Can Increase Email Sales

A successful retail email campaign involves much more than just an email. Because it creates customer engagement and results in revenue, a successful...

Email Marketing Equals Dollar Signs

Open and click-through rates are common metrics used to evaluate the success of email campaigns. But we all know that for retailers, revenue is what...