Cara Olson is Director of Digital Direct/eCRM at DEG, a full-service digital consultancy based in Kansas City. Leveraging her 14 years of experience and thought leadership in digital direct marketing, she and her team lead email and SMS strategy, integrations, and campaign execution for flagship brands like Crocs, Helzberg Diamonds, MathWorks, Cabela's, Life is Good, and TITLE Boxing.

Previously Cara owned a web design and development company, which she later sold to Digital Evolution Group. She has a Bachelor of Science from the Henry W. Bloch School of Management at the University of Missouri – Kansas City, and in her spare time runs half marathons, cheers on her beloved Royals, and drinks copious amounts of coffee while trying to exhaust her eight year-old daughter, five year-old boy, and one year-old golden retriever.

• Evolving Your Email Marketing From Crawl To Walk To Run To PR
• The ABCs Of A/B Testing
• Merchandising For Email Marketing — Selecting Products and Promotions
• When Subscribers Stop Opening Emails
• Four Ways Facebook Can Increase Email Sales
• Email Marketing Equals Dollar Signs
• Ensuring The Email Is Right Before Hitting Send
• Why Sending Receipts Via Email Is A Good Idea
• 5 Keys To A Successful Holiday Email Strategy
• Explicit And Implicit Email Preferences
• Tracking Offline Email Conversions
• Taking Triggered Email To The Next Level
• Staffing Your Email Team — 8 Key Roles
• Adding Email Engagement To RFM Scoring
• The Email Metric You Should Be Tracking, But Aren’t