Chad White

Chad White is the author of Email Marketing Rules and Research Director at Litmus, a provider of email creation, preview, and analytics tools. He has written thousands of posts and articles about email marketing -- as a journalist at Condé Nast and Dow Jones & Co.; as a researcher and analyst at the Direct Marketing Association, Responsys, and Salesforce.com; and in his current role.

7 Email Marketing Predictions For 2016

What's ahead for email marketers in 2016? From responsive design to an Apple voice-controlled headset, columnist Chad White shares his thoughts on...

My Top 5 Favorite Apology Emails

Email marketing mistakes are inevitable, but there's a lot you can learn from other brands' attempts to make amends. Columnist Chad White compiles a...