Chi-Chao Chang

Contributor

Chi-Chao Chang oversees all facets of xAd’s product management and technology development, including overall strategy, identification of new customer segments and advancement of a vibrant local-mobile marketplace. Before joining xAd, Chi-Chao was at the helm of Yahoo!’s global-search operations and the company’s ongoing relationship with Microsoft. Chi-Chao’s passion for technology has garnered five patents, and over 15 more filed applications, as well as more than 25 published technical articles. He earned his doctorate in computer science from Cornell University, and speaks regularly at various industry events.

How Advertisers Can Combat Mobile Fragmentation

Fragmentation has been a hot-button issue in tech circles for a while. As newer Android and iOS versions are released, they leave behind a trail of...