Chris Glushko

As VP of Marketing, Chris Glushko brings 15 years of digital marketing and communications experience to IAB. He spearheads internal and external communications efforts with IAB leadership in line with the numerous capabilities of the organization—-public policy, mobile, video, professional certification, technical standards, and more. Various marketing campaigns under his supervision have effectively connected with publishers, advertisers, media buyers, ad creatives, technologists, and legislators, as well as consumers who turn to the ad-supported web every day for news, information, and entertainment. Chris resides in Brooklyn, NY, with his wife, Allie Carson, and canine companion, Willis. An avid live music fan, he donates a great deal of his spare time to supporting the Mockingbird Foundation, a nonprofit organization that has granted over $1 million dollars to music education programs for children.

“I love advertising,” said no one ever

As more consumers opt out of ads, how do we persuade them to like and want advertising? Columnist Chris Glushko discusses the marketing and media...