Chris Studabaker

Contributor

Chris Studabaker is Global Practice Manager, Design Solutions at ExactTarget. He heads email design execution and standards at ExactTarget and works with leading brands across a range of industries, from Expedia to Bank of America. Find him on Twitter @cstudabaker and ask what board games he's playing lately.

Hiring The Email Designer

Best practices and smart tactics go a long way, but the most important part of any successful marketing program – email or otherwise – is...

4 Reasons I Love Designing Email

The Valentine’s holiday had me wearing the customary rose-tinted glasses and thoroughly enjoying it, from the candy to the life adventures (our...

Corralling Email Content To Create Value

There are a lot of supposed monarchies when it comes to email marketing. Depending on the conversation, content rules one day, the user holds the...

Designing For Dynamic Email Messages

Dynamic email, also known as data-driven email, has been around for a long time, but planning this type of complex messaging is still a daunting task...

How Comics Taught Me Email

The superhero movies this summer have me reminiscing on my life in comic books. See, prior to email I spent a number of years in the US comics...

Four Responsive Email Layouts

Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the...

Mobile In The Wild: A Look At Amazon Emails

Mobile email is no longer coming soon. It’s here, and it’s here to stay. Mobile-friendly tactics like single column, large text, and big...

“Optimizing” Pre-Image Optimization

The harsh truth on email image blocking comes as one of the earliest lessons in email design. It’s hardly a new one, though, and we have a standard...