Ciaran Norris

Contributor

Ciarán Norris is the Chief Digital Officer for Mindshare Australia, where he is responsible for the overall digital output of the agency, including ensuring that search, social, mobile and video are integrated into the broader marketing mix. Ciaran spent 7 years working in online publishing in the UK, and was then responsible for award winning campaigns as Head of Search & Social for London-based digital agency Altogether (now merged with ad-agency WCRS). He moved to media agency Mindshare in 2009, originally as the first Head of Social in their worldwide office in London, and then to the Dublin office as the Head of Digital at Mindshare Ireland. Ciarán is a regular speaker at events around the world, and has contributed to the likes of AdNews, B&T, econsultancy & AdAge.com.

What Does The WhatsApp Deal Mean For Brands?

Unless you’ve been hiding under the digital equivalent of a rock, or perhaps living in China, it’s almost certain that you’ve heard by now...

Making Media Truly Social

What is social media? I know it’s a strange question considering the title of this column, but I think it’s one worth asking. Wikipedia,...

The Value Of Social To TV

For many years, the main question one would hear from people who worked at the major digital publishers and platforms was, “How can we take...

Will Hashtags Help Facebook In The Social TV War?

I’ve written a lot here about the intersection between social platforms and TV, and as these markets continue to evolve, there are still a lot...

Can Yahoo Go Native With Tumblr?

When Yahoo spent $1.1 billion to buy social blogging platform Tumblr, there was a huge amount of discussion around what it meant. Whilst only Marissa...

All The News That’s Fit To Tweet

The last few years has seen the rise of what are known as “acqhires,” where start-ups are bought for their talent and tech, rather than...

If (Not) This Then (What?)

The end of 2012 saw the start of something that is likely to take up a lot of time and column inches in 2013: the true start of the social platform...

5 Things Likely To Shape Social In 2013

As we approach the end of another year, it’s a good time to think about what we, as marketers, hope to achieve in the next 12 months. But to do...

The Battle For Data From Social TV

As you undoubtedly know by now, the 7th of November was an historic day. It was the day that saw an event which highlighted the changing world we...

5 Lessons From #London2012

The Olympic Games in London were, I think most people would agree, a pretty stunning success. From the amazing opening ceremony, to the record haul...

Social And Mobile Bring Truly Personal Computing

It’s become rather fashionable in the last year or so to talk about the post-PC era, most notably after Steve Jobs did so back in 2010....