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	<title>Marketing Land &#187; Claire Schoen</title>
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		<title>Webcasts Next Week: What Makes an Ad Great? &#8211; Tues 10/23 and Link Building Demystified &#8211; Thurs 10/25</title>
		<link>http://marketingland.com/webcasts-next-week-what-makes-an-ad-great-tues-1023-and-link-building-demystified-thurs-1025-24113</link>
		<comments>http://marketingland.com/webcasts-next-week-what-makes-an-ad-great-tues-1023-and-link-building-demystified-thurs-1025-24113#comments</comments>
		<pubDate>Wed, 17 Oct 2012 14:00:32 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Channel: Other]]></category>
		<category><![CDATA[SMX & DMD Alerts]]></category>

		<guid isPermaLink="false">http://marketingland.com/?p=24113</guid>
		<description><![CDATA[Our sister site, Digital Marketing Depot, will host two webcasts next week: On Tues, October 23 at 1 PM, Matt Van Wagner and Dave Schwartz will present &#8220;What Makes an Ad Great? Don&#8217;t Just Keep Guessing, Prove It!.&#8221; They&#8217;ll discuss the two critical steps to developing perfect ads – creative techniques and conversion analysis. Then [...]]]></description>
				<content:encoded><![CDATA[<p>Our sister site, Digital Marketing Depot, will host two webcasts next week:  On Tues, October 23 at 1 PM, Matt Van Wagner and Dave Schwartz will present &#8220;<a href="http://digitalmarketingdepot.com/webcast/what-makes-an-ad-great-dont-just-keep-guessing-prove-it?utm_source=selml&#038;utm_medium=post1022&#038;utm_campaign=WC">What Makes an Ad Great? Don&#8217;t Just Keep Guessing, Prove It!</a>.&#8221; They&#8217;ll discuss the two critical steps to developing perfect ads – creative techniques and conversion analysis.</p>
<p>Then on Thursday, October 25, we&#8217;ll hear from Jon Ball in the webcast &#8220;<a href="http://digitalmarketingdepot.com/webcast/link-building-demystified-ask-the-experts-live?utm_source=selml&#038;utm_medium=post1022&#038;utm_campaign=WC">Link Building Demystified</a>.&#8221; Topics will include the latest trends in long-term link building strategy, effects on ranking and more.</p>
<p>Both webcasts begin at 1 PM EST, last about 45-50 minutes, and are free. More information at <a href="http://digitalmarketingdepot.com/?utm_source=selml&#038;utm_medium=post1022&#038;utm_campaign=WC">Digital Marketing Depot</a> (formerly Search Marketing Now).</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Google&#8217;s Algorithm Changes: Webcast Next Week at DMD, Sept. 20</title>
		<link>http://marketingland.com/googles-algorithm-changes-webcast-next-week-at-dmd-sept-20-21225</link>
		<comments>http://marketingland.com/googles-algorithm-changes-webcast-next-week-at-dmd-sept-20-21225#comments</comments>
		<pubDate>Wed, 12 Sep 2012 16:00:58 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Channel: Other]]></category>
		<category><![CDATA[SMX & DMD Alerts]]></category>

		<guid isPermaLink="false">http://marketingland.com/?p=21225</guid>
		<description><![CDATA[Digital Marketing Depot will host a free webcast next Thursday, &#8220;Google&#8217;s Recent Algorithm Changes: Follow-up on our predictions for 2012 Marketing Strategies.&#8220; The webcast will feature a panel of search marketing experts &#8212; including Search Engine Land&#8217;s Chris Sherman &#8212; who will review some of the algorithm changes and address questions that many marketers have. [...]]]></description>
				<content:encoded><![CDATA[<p>Digital Marketing Depot will host a free webcast next Thursday, &#8220;<a title="Google's Recent Algorithm Changes - free DMD webcast Sept. 20" href="http://digitalmarketingdepot.com/webcast/googles-recent-algorithm-changes">Google&#8217;s Recent Algorithm Changes: Follow-up on our predictions for 2012 Marketing Strategies.</a>&#8220;</p>
<p>The webcast will feature a panel of search marketing experts &#8212; including Search Engine Land&#8217;s Chris Sherman &#8212; who will review some of the algorithm changes and address questions that many marketers have. Following an initial Q &#038; A presentation, they&#8217;ll take questions from the audience.</p>
<p><a title="Register for this Digital Marketing Depot webcast - Sept. 20" href="http://digitalmarketingdepot.com/webcast/googles-recent-algorithm-changes">Registration is open</a> at Digital Marketing Depot. The webcast starts at 1 PM EDT and will run approximately one hour. Thanks to Covario for sponsoring this webcast.</p>
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			<wfw:commentRss>http://marketingland.com/googles-algorithm-changes-webcast-next-week-at-dmd-sept-20-21225/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Webcasts next week: Mobile Advertising (Wed.), Link Building (Thurs.)</title>
		<link>http://marketingland.com/webcasts-next-week-mobile-advertising-wed-link-building-thurs-19718</link>
		<comments>http://marketingland.com/webcasts-next-week-mobile-advertising-wed-link-building-thurs-19718#comments</comments>
		<pubDate>Fri, 24 Aug 2012 19:00:48 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Channel: Other]]></category>
		<category><![CDATA[SMX & DMD Alerts]]></category>

		<guid isPermaLink="false">http://marketingland.com/?p=19718</guid>
		<description><![CDATA[Our sister site, Digital Marketing Depot, will host two webcasts next week: On Wednesday, Sept. 5 at 1 PM, Matt booth of BIA/Kelsey and Jeff Braislin of the Marchex Institute will present &#8220;Uncover More Revenue with Mobile Advertising Using Call Tracking and Analytics,&#8221; a webcast that will help you generate more business (and revenue) from [...]]]></description>
				<content:encoded><![CDATA[<p>Our sister site, Digital Marketing Depot, will host two webcasts next week: On Wednesday, Sept. 5 at 1 PM, Matt booth of BIA/Kelsey and Jeff Braislin of the Marchex Institute will present &#8220;<a title="Mobile Advertising, Call tracking and Analytics  - at Digital Marketing Depot" href="http://digitalmarketingdepot.com/webcast/uncover-more-revenue-with-mobile-advertising-using-call-tracking-and-analytics?utm_source=sel-ml&#038;utm_medium=post&#038;utm_campaign=827Post">Uncover More Revenue with Mobile Advertising Using Call Tracking and Analytics</a>,&#8221; a webcast that will help you generate more business (and revenue) from mobile advertising.</p>
<p>Then on Thursday, September 6, Jon Ball of Page One Power will share his expertise in the webcast &#8220;<a title="How to Build Links, Get Rankings, and Stay Out of Trouble" href="http://digitalmarketingdepot.com/webcast/how-to-build-links-get-rankings-and-stay-out-of-trouble?utm_source=sel-ml&#038;utm_medium=post&#038;utm_campaign=827Post">How to Build Links, Get Rankings and Stay Out of Trouble</a>.&#8221; Jon&#8217;s presentation will include tips and tactics to build an effective link-building strategy that will survive over time.</p>
<p>Both webcasts start at 1 PM EDT, last about 45-50 minutes, and include live Q+A with the speakers.</p>
<p>So pack the kids off to school, and register now for a webcast at <a
title="Digital Marketing Depot"href="http://digitalmarketingdepot.com/?utm_source=sel-ml&amp;utm_medium=post&#038;utm_campaign=827Post">Digital Marketing Depot</a>.</p>
]]></content:encoded>
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		<title>New whitepaper at Digital Marketing Depot &#8211; &#8220;Web Visitor &amp; Lead Intelligence&#8221;</title>
		<link>http://marketingland.com/new-whitepaper-at-digital-marketing-depot-web-visitor-lead-intelligence-19288</link>
		<comments>http://marketingland.com/new-whitepaper-at-digital-marketing-depot-web-visitor-lead-intelligence-19288#comments</comments>
		<pubDate>Tue, 21 Aug 2012 20:00:43 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Channel: Other]]></category>
		<category><![CDATA[SMX & DMD Alerts]]></category>

		<guid isPermaLink="false">http://marketingland.com/?p=19288</guid>
		<description><![CDATA[Want to help your sales team win more often? Feed them more detailed information about your web visitors and leads. Discover what type of visitor and lead intelligence today’s sophisticated internet marketing software can deliver, and how to us that information for better sales results. Download this whitepaper to learn more. Download now!]]></description>
				<content:encoded><![CDATA[<p>Want to help your sales team win more often? Feed them more detailed information about your web visitors and leads. Discover what type of visitor and lead intelligence today’s sophisticated internet marketing software can deliver, and how to us that information for better sales results. <a href="http://digitalmarketingdepot.com/whitepaper/website-visitor-lead-intelligence-your-sales-enablement-secret-weapon?utm_source=tdm&#038;utm_medium=feed&#038;utm_campaign=RSS-08213">Download this whitepaper</a> to learn more.</p>
<p><a href="http://digitalmarketingdepot.com/whitepaper/website-visitor-lead-intelligence-your-sales-enablement-secret-weapon?utm_source=tdm&#038;utm_medium=feed&#038;utm_campaign=RSS-08213">Download now</a>!</p>
]]></content:encoded>
			<wfw:commentRss>http://marketingland.com/new-whitepaper-at-digital-marketing-depot-web-visitor-lead-intelligence-19288/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Search, Social &amp; Mobile &#8211; Webcast for Travel Marketers, June 26</title>
		<link>http://marketingland.com/search-social-mobile-webcast-for-travel-marketers-june-26-14958</link>
		<comments>http://marketingland.com/search-social-mobile-webcast-for-travel-marketers-june-26-14958#comments</comments>
		<pubDate>Thu, 21 Jun 2012 19:30:49 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Channel: Other]]></category>
		<category><![CDATA[SMX & DMD Alerts]]></category>

		<guid isPermaLink="false">http://marketingland.com/?p=14958</guid>
		<description><![CDATA[Next Tuesday, June 26, at 1 PM EDT, Search Engine Land&#8217;s Elisabeth Osmeloski and PhoCusWright&#8217;s Carroll Rheem will co-present &#8220;Search, Social &#038; Mobile &#8211; What Travel Marketers Must Know,&#8221; a free webcast about online travel and search. The webcast is aimed at travel marketers and will include topics such as how consumers are searching for [...]]]></description>
				<content:encoded><![CDATA[<p>Next Tuesday, June 26, at 1 PM EDT, Search Engine Land&#8217;s Elisabeth Osmeloski and PhoCusWright&#8217;s Carroll Rheem will co-present &#8220;<a href="http://event.on24.com/r.htm?e=460191&#038;s=1&#038;k=9C9538ABC6194708ABDB288C6771A1DF&#038;partnerref=ML">Search, Social &#038; Mobile &#8211; What Travel Marketers Must Know</a>,&#8221; a free webcast about online travel and search.</p>
<p>The webcast is aimed at travel marketers and will include topics such as how consumers are searching for travel information today, in light of the rapid growth of social media and mobile devices; what travel marketers need to know in order to succeed in today&#8217;s online environment; and how to exploit social and mobile to improve search marketing success in the travel industry.</p>
<p><a href="http://event.on24.com/r.htm?e=460191&#038;s=1&#038;k=9C9538ABC6194708ABDB288C6771A1DF&#038;partnerref=ML">Register now</a> or visit <a href="http://digitalmarketingdepot.com/webcast/search-social-and-mobile-what-travel-marketers-must-know?utm_source=tdm&#038;utm_medium=sel-ml-post&#038;utm_campaign=June26WC">Digital Marketing Depot</a> for more details.</p>
]]></content:encoded>
			<wfw:commentRss>http://marketingland.com/search-social-mobile-webcast-for-travel-marketers-june-26-14958/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Webcasts this week: SEO for B2B (Wed) and Linking Display and Branding (Thurs)</title>
		<link>http://marketingland.com/webcasts-this-week-seo-for-b2b-wed-and-linking-display-and-branding-thurs-13739</link>
		<comments>http://marketingland.com/webcasts-this-week-seo-for-b2b-wed-and-linking-display-and-branding-thurs-13739#comments</comments>
		<pubDate>Mon, 11 Jun 2012 19:00:51 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Channel: Other]]></category>
		<category><![CDATA[SMX & DMD Alerts]]></category>

		<guid isPermaLink="false">http://marketingland.com/?p=13739</guid>
		<description><![CDATA[Our sister site, Digital Marketing Depot, will host two webcasts this week: On Wednesday, June 13 at 1 PM, Gord Hotchkiss and Marko Wollschlaeger will present &#8220;SEO Roadmap for the B2B Marketer.&#8221; They&#8217;ll discuss how to create successful B2B search engine optimization campaigns. Then on Thursday, June 14, we&#8217;ll hear from Janet Driscoll Miller and [...]]]></description>
				<content:encoded><![CDATA[<p>Our sister site, Digital Marketing Depot, will host two webcasts this week: On Wednesday, June 13 at 1 PM, Gord Hotchkiss and Marko Wollschlaeger will present &#8220;<a href="http://digitalmarketingdepot.com/webcast/seo-roadmap-for-the-b2b-marketer?utm_source=SEL-ML&#038;utm_medium=Post0611&#038;utm_campaign=WC">SEO Roadmap for the B2B Marketer</a>.&#8221; They&#8217;ll discuss how to create successful B2B search engine optimization campaigns.</p>
<p>Then on Thursday, June 14, we&#8217;ll hear from Janet Driscoll Miller and Maria Coletta, in the webcast &#8220;<a href="http://digitalmarketingdepot.com/webcast/linking-display-advertising-and-branding-successful-ad-campaigns?utm_source=SEL-ML&#038;utm_medium=Post0611&#038;utm_campaign=WC">Linking Display Advertising and Branding = Successful Ad Campaigns</a>.&#8221; Topics will include the latest trends in real time bidding, targeted display advertising, and more.</p>
<p>Both webcasts begin at 1 PM EST, last about 45-50 minutes, and are free. More information at <a href="http://digitalmarketingdepot.com?utm_source=SEL-ML&#038;utm_medium=Post0611&#038;utm_campaign=WC">Digital Marketing Depot</a> (formerly Search Marketing Now.)</p>
]]></content:encoded>
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		<title>Big Data Management: Forensics &#8211; SMN Webcast Next Wednesday, May 2</title>
		<link>http://marketingland.com/big-data-management-forensics-smn-webcast-next-wednesday-may-2-10871</link>
		<comments>http://marketingland.com/big-data-management-forensics-smn-webcast-next-wednesday-may-2-10871#comments</comments>
		<pubDate>Fri, 27 Apr 2012 18:51:23 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Channel: Other]]></category>
		<category><![CDATA[SMX & DMD Alerts]]></category>

		<guid isPermaLink="false">http://marketingland.com/?p=10871</guid>
		<description><![CDATA[Search Marketing Now will host a webcast next Wednesday, May 2 at 1 PM EDT. &#8220;Big Data Management &#8211; Forensics&#8221; will feature Brad Geddes, founder of Certified Knowledge.org &#8212; and also recently crowned the most influential SEM by his peers &#8212; and Matt Van Wagner, President of Find Me Faster. If you&#8217;re feeling overwhelmed by [...]]]></description>
				<content:encoded><![CDATA[<p>Search Marketing Now will host a webcast next Wednesday, May 2 at 1 PM EDT. <a href="http://searchmarketingnow.com/big-data-management-forensics-10011?utm_source=ML&#038;utm_medium=PostApril27&#038;utm_campaign=AcquisioWCMay2" title="Big Data Management - Webcast, May 2">&#8220;Big Data Management &#8211; Forensics&#8221;</a> will feature Brad Geddes, founder of Certified Knowledge.org &#8212; and also recently crowned the most influential SEM by his peers  &#8212; and Matt Van Wagner, President of Find Me Faster.</p>
<p>If you&#8217;re feeling overwhelmed by the vast amounts of data you need to assimilate for your marketing campaigns, come listen and learn from the experts.  They&#8217;ll demonstrate how to create a data management plan, how to drill down into large data sets to see what&#8217;s working, how to avoid &#8216;fire drills&#8217; &#8212; and more.</p>
<p>The webcast, which is free, will include a live Q+A session.  Register at <a href="http://searchmarketingnow.com/big-data-management-forensics-10011?utm_source=ML&#038;utm_medium=PostApril27&#038;utm_campaign=AcquisioWCMay2" title="Register for Big Data Management webcast">Search Marketing Now.</a> Thanks to Acquisio for sponsoring this webcast.</p>
]]></content:encoded>
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		<title>AdCenter Best Practices for Agencies &#8211; Webcast on Thursday</title>
		<link>http://marketingland.com/adcenter-best-practices-for-agencies-webcast-on-thursday-8281</link>
		<comments>http://marketingland.com/adcenter-best-practices-for-agencies-webcast-on-thursday-8281#comments</comments>
		<pubDate>Tue, 20 Mar 2012 19:00:15 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Channel: Other]]></category>
		<category><![CDATA[SMX & DMD Alerts]]></category>

		<guid isPermaLink="false">http://marketingland.com/?p=8281</guid>
		<description><![CDATA[Search Marketing Now will host a webcast this Thursday, March 22 at 1 PM EDT. &#8220;AdCenter Best Practices for Agencies&#8221; will feature Allan Chuate, Regional Manager Search Strategy, Yahoo!, who will discuss the essentials of improving the efficiency of your clients&#8217; ppc campaigns in AdCenter. He&#8217;ll share tips and tricks for AdCenter best practices. The [...]]]></description>
				<content:encoded><![CDATA[<p>Search Marketing Now will host a webcast this Thursday, March 22 at 1 PM EDT. &#8220;<a href="http://searchmarketingnow.com/adcenter-best-practices-for-agencies-9822?utm_source=ML&#038;utm_medium=Post0320&#038;utm_campaign=ACQ0322WC">AdCenter Best Practices for Agencies</a>&#8221; will feature Allan Chuate, Regional Manager Search Strategy, Yahoo!, who will discuss the essentials of improving the efficiency of your clients&#8217; ppc campaigns in AdCenter. He&#8217;ll share tips and tricks for AdCenter best practices. The webcast, which is free, will include a live Q+A session. <a href="http://searchmarketingnow.com/adcenter-best-practices-for-agencies-9822?utm_source=ML&#038;utm_medium=Post0320&#038;utm_campaign=ACQ0322WC">Register</a> at Search Marketing Now.</p>
]]></content:encoded>
			<wfw:commentRss>http://marketingland.com/adcenter-best-practices-for-agencies-webcast-on-thursday-8281/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Mobile Search: The Agency Opportunity &#8211; SMN Tuesday, Jan. 31</title>
		<link>http://marketingland.com/mobile-search-the-agency-opportunity-smn-tuesday-jan-31-4619</link>
		<comments>http://marketingland.com/mobile-search-the-agency-opportunity-smn-tuesday-jan-31-4619#comments</comments>
		<pubDate>Fri, 27 Jan 2012 21:59:00 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Channel: Other]]></category>
		<category><![CDATA[SMX & DMD Alerts]]></category>

		<guid isPermaLink="false">http://marketingland.com/?p=4619</guid>
		<description><![CDATA[Search Marketing Now will present &#8220;Mobile Search: The Agency Opportunity,&#8221; on Tuesday, January 31 at 1 PM EST. The free webcast features Steven Schuler and Patrick Peters, both from Yahoo!&#8217;s mobile division. They&#8217;ll give an overview of the current mobile landscape, then delve into tactics you can use to maximize the results of your mobile [...]]]></description>
				<content:encoded><![CDATA[<p>Search Marketing Now will present <a href="http://searchmarketingnow.com/mobile-search-the-agency-opportunity-9480?utm_source=SEL&#038;utm_medium=Post0127&#038;utm_campaign=Jan31WC">&#8220;Mobile Search: The Agency Opportunity,&#8221;</a> on Tuesday, January 31 at 1 PM EST. The free webcast features Steven Schuler and Patrick Peters, both from Yahoo!&#8217;s mobile division.</p>
<p>They&#8217;ll give an overview of the current mobile landscape, then delve into tactics you can use to maximize the results of your mobile search campaign. Learn how you can capitalize on this rapidly growing opportunity &#8211; now.</p>
<p>Register now at <a href="http://searchmarketingnow.com/?utm_source=SEL&#038;utm_medium=Post%2B1-27&#038;utm_campaign=Jan31WC">Search Marketing Now</a>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<title>Webcasts This Week: Social Media Analytics  + Pay Per Call Advertising</title>
		<link>http://marketingland.com/webcasts-next-week-social-media-analytics-pay-per-call-advertising-3958</link>
		<comments>http://marketingland.com/webcasts-next-week-social-media-analytics-pay-per-call-advertising-3958#comments</comments>
		<pubDate>Tue, 24 Jan 2012 20:00:47 +0000</pubDate>
		<dc:creator>Claire Schoen</dc:creator>
				<category><![CDATA[Channel: Other]]></category>
		<category><![CDATA[SMX & DMD Alerts]]></category>

		<guid isPermaLink="false">http://marketingland.com/?p=3958</guid>
		<description><![CDATA[Search Marketing Now will host two webcasts this week. On Wednesday, January 25, Jill Whalen of High Rankings and Horst Joepen of Searchmetrics present will present &#8220;Measuring Social Media Marketing Success Using Analytics Tools.&#8221; They&#8217;ll look at emerging social media analytics methods and some tools available to measure ROI and performance of social media activities. [...]]]></description>
				<content:encoded><![CDATA[<p>Search Marketing Now will host two webcasts this week. On Wednesday, January 25, Jill Whalen of High Rankings and Horst Joepen of Searchmetrics present will present <a href="http://searchmarketingnow.com/measuring-social-media-marketing-success-using-analytics-tools-9302?utm_source=SEL&#038;utm_medium=Post0117&#038;utm_campaign=Jan2526WC">&#8220;Measuring Social Media Marketing Success Using Analytics Tools.&#8221;</a> </p>
<p>They&#8217;ll look at emerging social media analytics methods and some tools available to measure ROI and performance of social media activities.</p>
<p>On Thursday, January 26, John Busby of Marchex and Kirby Winfield of comScore present &#8220;<a href="http://searchmarketingnow.com/assessing-call-quality-from-your-online-call-campaigns-9372?utm_source=SEL&#038;utm_medium=Post0119&#038;utm_campaign=Jan2526WC">How to Successfully Generate Phone Calls through Mobile Advertising.</a>&#8221; </p>
<p>The growth in smart phones has opened up huge opportunities for performance-based pay per call advertising campaigns. Learn more about performance-based digital call advertising, and how to verify and measure the quality of these campaigns.</p>
<p>Both webcasts begin at 1 PM EST, last about 45-50 minutes, and are free. Register at <a href="http://searchmarketingnow.com/?utm_source=SEL&#038;utm_medium=Post%2B1-19&#038;utm_campaign=Jan2526WC">Search Marketing Now</a>.</p>
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