David Booth

David Booth is a co-founder and Partner at Cardinal Path, where he helps organizations use data and digital intelligence to gain competitive advantage in their markets. He is an author, adjunct professor, and public speaker, and as a consultant David has worked across five continents helping audiences ranging from C-level executives to technical implementation teams with digital analytics, business intelligence and digital marketing.

How to write a digital data & analytics RFP

Writing a request for proposal can be a daunting task. But columnist David Booth has some guidelines for your digital data & analytics RFP process to...

5 Reasons Marketers Fail With Data

Are you still not fully utilizing data? Columnist David Booth outlines five things you need to do to help you and your organization better dive into...