David Booth

David is a co-founder and Partner at Cardinal Path, as well as an author, instructor, adjunct professor, and public speaker. As a consultant, David has advised and worked with companies and organizations across five continents in web analytics and business intelligence, statistical analysis and testing, technology selection and deployment, and online and search marketing.

David is the author of Display Advertising: An Hour A Day (Wiley/Sybex, 2012), Search Engine Optimization Fundamentals (Lynda.com, 2012), Google AdWords Essential Training (Lynda.com, 2011, 2nd Ed. 2014) and Google Website Optimizer Essential Training (Lynda.com, 2010) and served as a technical editor of Performance Marketing with Google Analytics (Wiley, 2010) and Google Analytics Essential Training (Lynda.com, 2011).

He is a regular speaker at events around the world, has taught tens of thousands of digital marketing professionals through analytics & search marketing seminars and events, and he also teaches a masters-level course on web analytics and online marketing. David holds a degree in electrical and computer engineering as well as an MBA, and has been involved in web application development as an engineer and consultant since the late 1990's.

He began his career with Intel Corporation, and took two years with the United States Peace Corps developing and deploying websites and web applications to attract grants and international aid for Guatemalan NGOs and local development organizations.

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