Dax Hamman

Dax Hamman is the Chief Strategy Officer at Chango, the solution to programmatic marketing and "big data", and is based in San Francisco and London. You can follow him on Twitter @DaxHamman.

6 Common Mistakes Of Acquisition Marketers

New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes and campaigns...

The Real State Of Programmatic Marketing

Clearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical executions...