On the cutting edge of martech: Our top columns of 2017
From grappling with data fatigue to finding just the right marketing technology solutions, our contributors brought you the hottest topics in the martech space.
Desiree Everts DeNunzio is Features Editor at Search Engine Land, Marketing Land and MarTech Today. She has more than a decade of experience editing and writing for online and print publications in the technology and marketing industries. Previously, she was an editor for PBS Idea Lab, where she managed content from the entrepreneurs who are transforming digital media. She's also had stints at CNET, the world's biggest tech news site, Wired Magazine and GigaOm. When she's not at her keyboard, you can find her either glued to her Kindle or hiking the hills of West Marin.
From grappling with data fatigue to finding just the right marketing technology solutions, our contributors brought you the hottest topics in the martech space.
Desiree Everts DeNunzio | Dec 29, 2017 at 12:54 pm ETThe social media marketing sphere just doesn't stop shifting, as new platforms arise and others fizzle. Our Marketing Land contributors covered the highlights from Facebook, LinkedIn and more.
Desiree Everts DeNunzio | Dec 28, 2017 at 11:00 am ETWhat were the marketing tactics and tips that captivated our readers over the past year? Check out our most widely read Marketing Strategies columns of 2017.
Desiree Everts DeNunzio | Dec 27, 2017 at 11:01 am ETWhich mobile trends caught our readers' attention this year? Our most popular mobile marketing columns covered topics ranging from mobile optimization to voice search and more.
Desiree Everts DeNunzio | Dec 19, 2017 at 12:07 pm ETIt's been a rough ride for some brick-and-mortar retailers this year, but thanks to digital technologies, there's hope. Catch up on the hot topics that dominated this space in 2017.
Desiree Everts DeNunzio | Dec 18, 2017 at 10:00 am ETWhich social media trends caught marketers' interest in 2016? Catch up on the topics that dominated our lives -- and feeds -- over the past year.
Desiree Everts DeNunzio | Dec 29, 2016 at 10:46 am ETWhat are the most successful CMOs doing right? Read on for the marketing strategies that caught Marketing Land readers' attention this year.
Desiree Everts DeNunzio | Dec 28, 2016 at 10:12 am ETLooking to learn more about the mobile trends that dominated 2016? Check out our most widely read mobile columns from the past year.
Desiree Everts DeNunzio | Dec 20, 2016 at 10:21 am ETWhat retail trends captivated our readers this past year? From IoT to Amazon, our most popular retail columns covered a wide range of topics. Read on for more!
Desiree Everts DeNunzio | Dec 19, 2016 at 10:58 am ETHow do you keep up with the rapid-fire rise and fall of social media networks? Our expert contributors were on hand to deliver insights into that and more in 2015.
Desiree Everts DeNunzio | Dec 30, 2015 at 11:00 am ETFrom Google's mobile-friendly algorithm to the hottest business apps, our contributors covered the topics that mattered the most to mobile marketers in 2015. Check out what caught our readers' attention.
Desiree Everts DeNunzio | Dec 29, 2015 at 10:00 am ETWhat were the hot topics for display advertisers in 2015? From programmatic to better ad creative, here's a look at the display columns that our readers were most interested in this year.
Desiree Everts DeNunzio | Dec 28, 2015 at 9:45 am ETWant to learn more about how analytics can strengthen your marketing strategy? Take a look at the analytics and marketing columns our readers were most interested in this year.
Desiree Everts DeNunzio | Dec 24, 2015 at 9:45 am ETFrom simple content strategy "hacks" to diving into Google Analytics, here are the topics that resonated with content marketers this past year.
Desiree Everts DeNunzio | Dec 23, 2015 at 10:30 am ETWhat's the secret behind some of the most successful marketing strategies? Here's a look at what some CMOs and marketing leaders learned over the past year.
Desiree Everts DeNunzio | Dec 22, 2015 at 10:45 am ET