Emily Wilson

Contributor

Emily Wilson is Advertising Team Lead at SocialCode, a full-service social media agency. She has two years of experience in social media marketing and is responsible for the development, implementation, management, and optimization of ad campaigns for leading global brands on both Facebook and Twitter.

Advanced Targeting With Partner Categories

Recently, Facebook began to incorporate third-party data into its ad targeting with the release of partner categories. I thought I’d take the...

Unifying Facebook Page Content & Ad Copy

In my last column, I discussed strategies for testing content on your Facebook page. I also talked about how important it is, even when testing, to...

Taking Advantage Of Facebook Offers

We’ve talked at length about the importance of engaging your Facebook community beyond simply acquiring fans. Page Post ads are a great way to...

Taking Advantage Of Facebook Placements

Facebook is constantly rolling out new products and capabilities for advertisers. This makes the platform extremely dynamic, but it can also be hard...

Beyond The Campaign: Exploring Next Steps

So, you’ve chosen your ad types, written creative, ran and optimized your campaign. What’s next? Evaluating Success It’s a fairly...

Reaching The Right Audience Through Facebook Ads

More than any other element, targeting is what sets Facebook advertising apart from other channels. Anything that a user inputs into his or her...

Facebook Advertising Decoded

Traditional advertisers often find Facebook daunting. Social media marketing is the future, that is certain, but transitioning established...