Eric Dezendorf
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Eric Dezendorf

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About Eric Dezendorf

As a Customer Success Manager, Eric Dezendorf helps clients at Abakus understand where their marketing dollars can be attributed down to a specific display ad -- to help them maximize the effect of their marketing dollars. He works with major automotive companies, hotel chains, retailers, and many other enterprise-level businesses. In his free time you can find Eric on the golf course, at a baseball game, or wailing on his trombone, but always in search of the most effective way to corner the market.

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Eric Dezendorf's latest articles

Data

How To Make Attribution Data Actionable

With so much data at your fingertips and a seemingly infinite number of things to tweak, where do you start? Columnist Eric Dezendorf shares an example that illustrates two basic principles for focusing your efforts.

Data

Are You Attribution-Ready?

If you want maximize the return from your marketing programs, attribution is a no-brainer. Columnist Eric Dezendorf has some tips on how to become attribution-ready.

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