Black Lives Matter content: Latest in unintended brand safety consequences
Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content.
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.
Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content.
Ginny Marvin | Jun 15, 2020 at 4:14 pm ETThe update will roll out in the U.S. and Canada this year.
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Ginny Marvin | May 5, 2020 at 2:42 pm ETThe hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
Ginny Marvin | May 1, 2020 at 5:50 am ETThis year,the company says it has removed "tens of millions" of COVID-19 related ads.
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Ginny Marvin | Apr 16, 2020 at 5:37 pm ETAmazon Associates will start to see lower commissions on many popular product categories.
Ginny Marvin | Apr 15, 2020 at 7:32 pm ETDevelopers will have more time to migrate to v2 due to the coronavirus pandemic.
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Ginny Marvin | Apr 7, 2020 at 2:55 pm ETIt's not the right tool for addressing conversion rate volatility during this time. Here's why.
Ginny Marvin | Apr 6, 2020 at 4:00 pm ETThe change to the sensitive events section of the policy is effective immediately.
Ginny Marvin | Apr 1, 2020 at 10:08 am ETAs sellers try to react quickly to ever-changing circumstances due to coronavirus, logistics and channel strategies may change forever.
Ginny Marvin | Mar 30, 2020 at 1:07 pm ETMany expect client budget and project changes will have a negative effect on their businesses.
Ginny Marvin | Mar 26, 2020 at 4:00 pm ETA new study looks at how contextual relevance of ads to content influences consumers.
Ginny Marvin | Mar 26, 2020 at 8:18 am ETThe postponement will impact digital as well as TV ad spending plans.
Ginny Marvin | Mar 25, 2020 at 9:31 am ETThe slate of ads and analytics features specifically aimed at mobile gaming marketers will roll out over the coming weeks.
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Ginny Marvin | Mar 20, 2020 at 12:23 pm ETThe company has halted shipments of non-essential items to its warehouses and stopped most of its ads on Google.
Ginny Marvin | Mar 18, 2020 at 10:20 am ETWith ad spend expected to fall in many sectors, media buyers share what they're seeing on the ground.
Ginny Marvin | Mar 10, 2020 at 3:24 pm ETStrategies to ensure your ad campaigns stay in the black as advertising on Amazon gets more competitive.
Ginny Marvin | Mar 2, 2020 at 12:38 pm ETSpecialized Amazon marketers and paid search marketers are most likely to be managing campaigns on the platform, our survey found.
Ginny Marvin | Feb 19, 2020 at 5:00 am ETT-Mobile's Natalie Barreda shares insights on bringing PPC in-house -- and advice for building strong agency relationships.
Ginny Marvin | Feb 18, 2020 at 9:21 am ETThe company reported mDAUs rose 21% to 152 million and ad revenue growth rebounded a bit in Q4 2019.
Ginny Marvin | Feb 6, 2020 at 3:06 pm ETMid-roll ads of any length are deemed "intrusive" in updated Better Ads Standards.
Ginny Marvin | Feb 5, 2020 at 2:05 pm ETWith plenty of runway ahead, Amazon quarterly ad revenues surpassed $4 billion for the first time in the fourth quarter.
Ginny Marvin | Feb 3, 2020 at 11:56 am ETEarly looks at the new campaign type and native ad formats that have had little fanfare since launching in beta last year.
Ginny Marvin | Jan 31, 2020 at 8:22 am ETNew Stream Media aims to help retailers develop media programs for brands. The solution taps Google's ad stack.
Ginny Marvin | Jan 21, 2020 at 12:25 pm ETSee projected impact of making bid or budget changes in your campaigns using these smart bidding strategies.
Ginny Marvin | Jan 14, 2020 at 10:07 am ETMarketers can request analyses, content briefs and more directly through the interface.
Ginny Marvin | Jan 10, 2020 at 2:55 pm ETNews Corp will have a small stake of the video ad tech business, and Tremor will have exclusive outstream video sales rights with the deal.
Ginny Marvin | Jan 6, 2020 at 11:07 am ETWalmart Media Group named four initial advertising partners to support sponsored search campaigns.
Ginny Marvin | Jan 3, 2020 at 2:37 pm ETAutomation, full-funnel campaigns, shoppable ads and privacy fueled PPC changes in 2019.
Ginny Marvin | Jan 3, 2020 at 9:05 am ET