Grace Kaye
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Grace Kaye

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About Grace Kaye

Passionate about both advertising and data, Grace Kaye has become a specialist in programmatic online display where she uses programmatic as a vehicle to provide excellent user experience whilst satisfying business goals. Grace now leads a team at Brainlabs delivering high-performance display campaigns where precise audience targeting, data-driven optimisation and high-quality content is at the heart of every strategy.

Grace Kaye's latest articles

Performance marketing

Why you should be using programmatic native ads

Native ads have so much potential that I don’t believe is being explored enough today. True, they may not seem all that interesting if you only focus on your bottom line. A good retargeting strategy for display ads might generate more conversions if you’re looking to sell a product. However, in comparison to display prospecting, […]

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