James Green
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About James Green

James Green is chief executive officer at Magnetic, a technology company with a marketing platform for enterprises, brands and agencies. James is charged with driving the company’s strategic vision and overall expansion.

James Green's latest articles

Marketing management

How Marketers Can Drive Seasonal Sales With Intent Data

Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl, Mother’s Day or Back-to-School (BTS) — search and site activity send strong signals of buying intent, which is critical to new customer acquisition and retention. Understanding how, when and where your […]

Marketing management

The State Of Digital Marketing In 2015

The digital marketing industry is experiencing a major transformation. The current state of digital is directly tied to data. Data are everywhere, informing marketers about audience interests, consumer intent, and device activity. As mobile use continues to increase and media is progressively being bought programmatically, consumers expect a seamless and entertaining online experience. With marketers […]

Performance marketing

Viewability Rising As Programmatic Dominates & Fraud Proliferates

The number of companies using programmatic ad buying is increasing by the day. A recent Advertiser Perceptions survey reports that 78% of high-level decision makers are now using programmatic technologies and strategies across campaigns. On the positive side, programmatic allows marketers to buy audiences using data and increases media efficiencies. However, concerns within the real-time […]

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