James Green

Contributor

James Green is chief executive officer at search retargeting leader Magnetic charged with driving overall company expansion and building out Magnetic’s search retargeting infrastructure.

The Power Of Information In Advertising

There have been a flurry of recent articles stemming from a new study by Digital Advertising Alliance (DAA) about how ad value spikes when data is...

Understanding Digital Enmeshment

The digital industry is at a crossroads as social, mobile, display and search advertising become increasingly essential to marketing budgets. As a...

A New Era: Re-Defining Premium Ad Inventory

Premium inventory. What exactly does that mean? We think we all know: it’s that custom ad placement on ESPN.com, or the full-page takeover on...

The Truth About Big Data

In today’s increasingly data-driven world, it’s interesting that there remain a number of misconceptions and hesitations surrounding big data....