James Green

James Green is chief executive officer at Magnetic, a technology company with a marketing platform for enterprises, brands and agencies. James is charged with driving the company’s strategic vision and overall expansion.

A Fresh Start: 2016’s Marketing Outlook

What's ahead for marketers in 2016? Columnist James Green takes a look at the technologies and trends that will help shape your marketing strategy...

The Ad-Blocking Holiday Diet

As the debate surrounding ad blocking heats up, columnist James Green has some tips to ensure that your ads are fit for the holidays and focus on the...

Marketers, Is Your Data Scalable?

As big data continues to be top of mind in marketing, columnist James Green outlines the questions you should be asking to get your data to work at...

The Data-Driven Art Of Digital Marketing

Digital marketers today have an abundance of data at their disposal, and columnist James Green notes that determining how to best utilize all these...