James Green

James Green is chief executive officer at search retargeting leader Magnetic charged with driving overall company expansion and building out Magnetic’s search retargeting infrastructure.

A Fresh Start: 2016’s Marketing Outlook

What's ahead for marketers in 2016? Columnist James Green takes a look at the technologies and trends that will help shape your marketing strategy...

The Ad-Blocking Holiday Diet

As the debate surrounding ad blocking heats up, columnist James Green has some tips to ensure that your ads are fit for the holidays and focus on the...

Marketers, Is Your Data Scalable?

As big data continues to be top of mind in marketing, columnist James Green outlines the questions you should be asking to get your data to work at...

The Data-Driven Art Of Digital Marketing

Digital marketers today have an abundance of data at their disposal, and columnist James Green notes that determining how to best utilize all these...

The State Of Digital Marketing In 2015

The digital marketing industry is experiencing a major transformation. The current state of digital is directly tied to data. Data are everywhere,...

How Digital Is Shaping Auto Marketing

Contributor James Green lays out the state of the automotive industry's digital transformation, suggesting ways companies can take advantage of the...