James Green

James Green is chief executive officer at Magnetic, a technology company with a marketing platform for enterprises, brands and agencies. James is charged with driving the company’s strategic vision and overall expansion.

Marketers, Is Your Data Scalable?

As big data continues to be top of mind in marketing, columnist James Green outlines the questions you should be asking to get your data to work at...

The Data-Driven Art Of Digital Marketing

Digital marketers today have an abundance of data at their disposal, and columnist James Green notes that determining how to best utilize all these...

The State Of Digital Marketing In 2015

The digital marketing industry is experiencing a major transformation. The current state of digital is directly tied to data. Data are everywhere,...

How Digital Is Shaping Auto Marketing

Contributor James Green lays out the state of the automotive industry's digital transformation, suggesting ways companies can take advantage of the...

The Power Of Information In Advertising

There have been a flurry of recent articles stemming from a new study by Digital Advertising Alliance (DAA) about how ad value spikes when data is...