Jim Yu
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Jim Yu

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About Jim Yu

Jim Yu is the founder and CEO of BrightEdge, the leading enterprise content performance and SEO Platform. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced digital, content and SEO practices

Jim Yu's latest articles

Customer experience

B2B Marketers: Why Organic Content Is Your Weapon Of Choice

Back in 2013, Google informed us that B2B buyers don’t contact suppliers directly until 57 percent of the purchase process was complete. That purchase process starts with search and continues with content. Fast-forward to 2014: B2Bs are embracing content as a primary form of marketing, and they’re seeing stellar results from the organic search channel. […]

Performance marketing

Winning At #RealTimeMarketing On Twitter

The World Cup was a great lesson for social media marketers, with leading brands like Adidas, Snickers and Orbitz brilliantly showcasing Twitter’s real-time marketing capabilities. Whether it’s being present in those significant moments across the globe, or driving engagement for marketing campaigns, Twitter has proven to be an essential way for brands to become a part […]

Customer experience

How To Prepare For MoCo: Mobile, Content & Advanced SEO

What does it mean to be “mobile ready”? You might say having a mobile responsive site — and that’s certainly part of it. But there’s much more that goes into ultimately creating an excellent website experience for your ever-expanding and ever-discerning mobile user base. It’s a fact that people are starting to use smartphones as […]

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