John Donnelly III

As senior vice president of global sales and marketing at Crimson Hexagon, John Donnelly III is responsible for all go-to-market operations across marketing, sales and business development. Donnelly brings over 20 years of experience in the technology industry to Crimson, and has managed companies from start-up to over $700M in annual revenues.

Marketers: Track emotions, not just numbers

Columnist John Donnelly III explains why social media analysis needs to go beyond volume data with examples of how sentiment and emotion analysis can...