What to do if President Trump calls out your brand on Twitter
What should you do if the leader of the free world calls out your brand on Twitter? Columnist John Donnelly III analyzes two recent cases and offers tips.
As senior vice president of global sales and marketing at Crimson Hexagon, John Donnelly III is responsible for all go-to-market operations across marketing, sales and business development. Donnelly brings over 20 years of experience in the technology industry to Crimson, and has managed companies from start-up to over $700M in annual revenues.
What should you do if the leader of the free world calls out your brand on Twitter? Columnist John Donnelly III analyzes two recent cases and offers tips.
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John Donnelly III | Sep 27, 2016 at 10:11 am ETColumnist John Donnelly discusses the role that social media plays in travelers’ planning, experience and evaluation and explains how hotel marketers can use this channel to better serve guests.
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John Donnelly III | Apr 12, 2016 at 10:46 am ETAre you tapping into the treasure trove of social media data? Columnist John Donnelly III explains why social media insights can help you learn more about your audience and improve your overall campaign.
John Donnelly III | Jan 27, 2016 at 11:29 am ETColumnist John Donnelly III discusses how brands can use social media insights from the busy holiday shopping season to help guide their marketing strategy for the upcoming year and beyond.
John Donnelly III | Dec 9, 2015 at 10:17 am ETColumnist John Donnelly III explains how TV and advertising executives can use social media insights to inform business decisions such as ad buying and TV show plots.
John Donnelly III | Oct 27, 2015 at 9:01 am ETColumnist John Donnelly III discusses why brands need to do more than simply respond to Twitter and Facebook posts — and why analyzing and learning from customers’ social posts will give companies a leg up on the competition.
John Donnelly III | Sep 1, 2015 at 9:38 am ETIn a customer-centric world, social insights are the key to creating effective media partnerships, blog posts, commercials and more, says columnist John Donnelly III.
John Donnelly III | Jul 7, 2015 at 9:11 am ETInbound marketing content must speak directly to what your audience cares about, explains columnist John Donnelly III.
John Donnelly III | Jun 9, 2015 at 10:17 am ETThe real value of social data is what it can tell you about the interests of your customers and prospects, says columnist John Donnelly III.
John Donnelly III | May 12, 2015 at 11:18 am ET