John Paul Mains

John Paul Mains is Click Laboratory's Chief Scientist, where he leads the company's engagement and optimization teams. He has 20 years of experience in web design, online marketing, customer analysis and lead generation.

Is Marketing A Zombie?

Things are always changing in the marketing world, but columnist John Paul Mains argues that marketing has actually died and been newly...

Attract, Convert, Retain 2.0

The basic idea of lead generation has been the same thing for quite some time — and rightfully so, because it works. You attract a visitor to...

Growth Hacking Your Marketing Strategy

GAAAHHH!!! I can’t escape digital marketing! Every time I open an email, an app, my social media account, even some of my software tools,...

Simple Optimization Tests Everyone Can Run

Doing engagement and conversion optimization can get pretty complex, especially when it involves multivariate testing on live e-commerce websites....

Your Homepage Is THE Landing Page

Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than 50% of...

What Happens After The Conversion

Woohoo! Someone filled out a form for your whitepaper or webinar! You’ve given them what they asked for, but now what? This one conversion...

Rethinking The Lowly Thank You Page

Let’s face it, the Landing Page gets all the attention these days. Every marketing blog (including my own) has an opinion on the best landing...

How To Design A Landing Page That Converts

As marketers, getting quality traffic to our websites has never been easier. We have SEO, PPC, social media, email marketing, display ads, photo...

Stop Redeveloping Your Website

I’ve been in the Web design industry almost 19 years now. I was there when everything was just HTML and CGI. I saw Java when it was first...