John Paul Mains

Contributor

John Paul Mains is Click Laboratory's Chief Scientist, where he leads the company's engagement and optimization teams. He has 20 years of experience in web design, online marketing, customer analysis and lead generation.

Attract, Convert, Retain 2.0

The basic idea of lead generation has been the same thing for quite some time — and rightfully so, because it works. You attract a visitor to...

Growth Hacking Your Marketing Strategy

GAAAHHH!!! I can’t escape digital marketing! Every time I open an email, an app, my social media account, even some of my software tools,...

Your Homepage Is THE Landing Page

Your homepage is probably the most visited page on your website — in fact, for the majority of websites, it typically receives more than 50% of...

What Happens After The Conversion

Woohoo! Someone filled out a form for your whitepaper or webinar! You’ve given them what they asked for, but now what? This one conversion...

Stop Redeveloping Your Website

I’ve been in the Web design industry almost 19 years now. I was there when everything was just HTML and CGI. I saw Java when it was first...