Back to Basics: What Content Marketers Need to Know About Google Analytics
Columnist Jonathan Blank outlines the three elements of Google Analytics that every content marketing team should understand.
Jonathan Blank is the Director of Professional Services for NewsCred, a content marketing platform that pairs cutting-edge software and world class content. Previously, he launched and led an award winning content hub for Anthem Blue Cross and Blue Shield. When he's not helping brands tell stories, he's producing a storytelling theatre show in New York.
Columnist Jonathan Blank outlines the three elements of Google Analytics that every content marketing team should understand.
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Jonathan Blank | Feb 24, 2015 at 9:03 am ETAfter noting a lack of standardized content strategy documents, columnist Jonathan Blank has created his own. Feel free to use and modify to suit your own business!
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