Jordan Elkind

Jordan Elkind heads the customer success team at Custora, a customer-centric marketing platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards.

5 Keys To Improving Your A/B Tests

If you want valuable customer insights, you need to test — and test some more. Columnist Jordan Elkind offers five approaches for more effective...