Jordan Elkind

Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards.

3 Things Black Friday Taught Us About 2016

As we edge closer to 2016, it's time to start thinking about your marketing strategy for next year. Columnist Jordan Elkind shares what marketers can...

5 Keys To Improving Your A/B Tests

If you want valuable customer insights, you need to test — and test some more. Columnist Jordan Elkind offers five approaches for more effective...