Jordan Kasteler

Jordan Kasteler is the SEO Director of Hennessey Consulting. His work experience ranges from co-founding BlueGlass Interactive, in-house SEO at Overstock.com, marketing strategy at PETA, and agency-level SEO & marketing. Jordan is also an international conference speaker, columnist, and book author of A to Z: Social Media Marketing.

5 must-dos for SEO beginners

If you're new to SEO, or if it isn't your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan...

9 ways to sell on social media

From Facebook's Marketplace to Yotpo and Chirpify, columnist Jordan Kasteler suggests 9 platforms that can help you put your products in front of...

Top 7 Must-Have Tools For Website Owners

Looking to improve your website or just getting started with creating one? Columnist Jordan Kasteler outlines his favorite tools that will help your...

The Contrarian Guide To Online Marketing

A so-called "best practice" might not be right for your business. Columnist Jordan Kasteler rebuts some of the most commonly used phrases in...

Repurposing Your Content For New Media

Don't let good content go to waste. Columnist Jordan Kasteler tells you how to take your most popular content and breathe new life into it on a...