Jordan Kasteler

Jordan Kasteler is the Digital Marketing Strategist for the agency MWI. He has a history of entrepreneurship, co-founding and serving positions in such companies as BlueGlass Interactive, an Internet marketing agency, and SteelCast, a tech incubator housing several other self-started companies. His work experience ranges from in-house SEO at Overstock.com, marketing strategy at PETA, and to agency-level SEO. Jordan is also an international conference speaker, blogger, and book author of A to Z: Social Media Marketing.

The Contrarian Guide To Online Marketing

A so-called "best practice" might not be right for your business. Columnist Jordan Kasteler rebuts some of the most commonly used phrases in...

Repurposing Your Content For New Media

Don't let good content go to waste. Columnist Jordan Kasteler tells you how to take your most popular content and breathe new life into it on a...

The Science & Psychology Of Social Media

Have you seen the photograph of Katherine Cathey, sleeping on the floor next to the casket of her husband, 2nd Lt. James Cathey? What about the...