Eager to embrace live video? Inspiration and tips on how to get started
How can you go live with confidence? Columnist Jordan Kasteler discusses the strategy and tools you'll need to make sure you don't look like an amateur.
Jordan Kasteler is the SEO Director of Hennessey Consulting. His work experience ranges from co-founding BlueGlass Interactive, in-house SEO at Overstock.com, marketing strategy at PETA, and agency-level SEO & marketing. Jordan is also an international conference speaker, columnist, and book author of A to Z: Social Media Marketing.
How can you go live with confidence? Columnist Jordan Kasteler discusses the strategy and tools you'll need to make sure you don't look like an amateur.
Jordan Kasteler | Nov 7, 2017 at 2:37 pm ETSocial video is here to stay, but sometimes it's hard to separate fact from fiction. Columnist Jordan Kasteler helps you steer clear of some of the more widely circulated myths associated with social media marketing with video.
Jordan Kasteler | Oct 10, 2017 at 10:49 am ETHow do you create social media content that grabs your audience's attention? Columnist Jordan Kasteler outlines 10 tools that will help you with images, videos and more.
Jordan Kasteler | Aug 15, 2017 at 10:40 am ETIf you want a strong social media strategy, you simply can't ignore SEO. Columnist Jordan Kasteler discusses how social and SEO work hand-in-hand.
Jordan Kasteler | Jul 18, 2017 at 10:33 am ETThinking of swapping out your customer service agents with chatbots? Before you do, columnist Jordan Kasteler discusses the pros and cons of the technology and what the future holds for brands.
Jordan Kasteler | Jul 11, 2017 at 10:16 am ETDue to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of “when” and not “if” for SMBs.
Jordan Kasteler | Jun 22, 2017 at 11:17 am ETWhen you have limited time and resources, how do you choose which channel to focus on? Columnist Jordan Kasteler lays out the pros and cons of email marketing and social media to help you decide.
Jordan Kasteler | May 23, 2017 at 9:28 am ETColumnist Jordan Kasteler shares five ways to turn your social media presence into a way to generate revenue -- even if you don't have a massive following on Facebook or Twitter.
Jordan Kasteler | Apr 25, 2017 at 11:31 am ETLooking to give your social media efforts a boost? Columnist Jordan Kasteler shares info about his favorite SEO and management tools so you can add them to your arsenal.
Jordan Kasteler | Mar 28, 2017 at 11:11 am ETSocial media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs.
Jordan Kasteler | Feb 28, 2017 at 11:05 am ETFrom Facebook's Marketplace to Yotpo and Chirpify, columnist Jordan Kasteler suggests 9 platforms that can help you put your products in front of your customers on social media.
Jordan Kasteler | Jan 3, 2017 at 9:51 am ETColumnist Jordan Kasteler discusses the value of visuals in marketing and why the images generated by your customers are your most powerful marketing tools.
Jordan Kasteler | Oct 11, 2016 at 11:45 am ETColumnist Jordan Kasteler notes that strong search performance requires more than just ranking well in organic results. The tools listed here can enhance your existing listings and help you to appear in other places on the search results pages.
Jordan Kasteler | Sep 23, 2016 at 1:20 pm ETIs your blog social media- and mobile-friendly? If not, you could be losing out on loads of traffic. Columnist Jordan Kasteler explains how you can kick your content up a notch to get it in front of a larger audience.
Jordan Kasteler | Sep 13, 2016 at 11:01 am ETThinking about doing a brand refresh on social media? Columnist Jordan Kasteler has some tips to steer you in the right direction.
Jordan Kasteler | Aug 16, 2016 at 11:34 am ETSo your brand is finally experimenting with Facebook Live, but no one cares. What gives? Columnist Jordan Kasteler outlines his top reasons you're not attracting attention with the video platform.
Jordan Kasteler | Jul 19, 2016 at 10:15 am ETColumnist Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts.
Jordan Kasteler | Jun 21, 2016 at 10:00 am ETWant to build buzz around a new product or connect with your customers? Columnist Jordan Kasteler outlines some live streaming ideas to help your business take advantage of the benefits of video.
Jordan Kasteler | May 24, 2016 at 9:39 am ETWait -- you thought every business needs a social media presence? Columnist Jordan Kasteler explains why being on Facebook, Twitter or YouTube may not be the right answer for a small business.
Jordan Kasteler | Apr 26, 2016 at 11:27 am ETLooking to improve your website or just getting started with creating one? Columnist Jordan Kasteler outlines his favorite tools that will help your website meet your marketing goals.
Jordan Kasteler | Mar 1, 2016 at 12:00 pm ETA so-called "best practice" might not be right for your business. Columnist Jordan Kasteler rebuts some of the most commonly used phrases in marketing.
Jordan Kasteler | Jan 5, 2016 at 11:10 am ETHow do you sell more? By understanding the behavioral triggers that affect a purchase. Columnist Jordan Kasteler walks us through some common psychological principles that impact a consumer's buying decision.
Jordan Kasteler | Nov 12, 2015 at 9:07 am ETDon't let good content go to waste. Columnist Jordan Kasteler tells you how to take your most popular content and breathe new life into it on a different platform.
Jordan Kasteler | Sep 15, 2015 at 9:57 am ETHow do you increase sales? Know your audience. Columnist Jordan Kasteler explores 10 marketing strategies that will help you understand what makes buyers tick.
Jordan Kasteler | Jul 21, 2015 at 9:45 am ETHow do you cut through the deluge to get seen by the right audience? Columnist Jordan Kasteler shares his top 18 social sharing strategies.
Jordan Kasteler | May 26, 2015 at 9:18 am ETColumnist Jordan Kasteler discusses how to optimize content and earn trust while focusing on user intent.
Jordan Kasteler | Mar 31, 2015 at 10:45 am ETWhat's the key to getting your content shared? Columnist Jordan Kasteler says it's understanding your audience.
Jordan Kasteler | Feb 4, 2015 at 9:54 am ETHow you can use psychological principles to spur action on your site and boost conversions.
Jordan Kasteler | Aug 19, 2014 at 10:24 am ETWe all do it. When we read online, we skim, scan, and sometimes rifle through content, the same way we (used to) flip through fluff magazines or cumbersome pages of newsprint. Thanks to aggregate web analytics, we now have a better idea of what web readers are up to… and what they’re not. Bottom line: read-through […]
Jordan Kasteler | Jun 24, 2014 at 9:20 am ETOnce upon a time, there was a complex blob of neurons called the brain. It was a good brain, an active brain, but when the web exposed it to untold gigabytes of data and screen-based communication… Boom, the brain’s activity mushroomed at unprecedented rates. Neuroscientists say the 2000s witnessed more understanding of how the brain […]
Jordan Kasteler | Apr 29, 2014 at 9:00 am ETThere is more to ranking for your target keywords than just writing great blog posts and then hoping you will eventually rank for what you want to. Many marketers that have found great success by spending thousands of dollars creating exclusive tools, content and videos. Though the tools themselves aren’t set up to adequately monetize […]
Jordan Kasteler | Mar 4, 2014 at 10:55 am ETHave you seen the photograph of Katherine Cathey, sleeping on the floor next to the casket of her husband, 2nd Lt. James Cathey? What about the video, The Fox? Chances are you have — each of these has received hundreds of millions of views. Why? Well… that is the question, isn’t it? How do you create social media […]
Jordan Kasteler | Jan 7, 2014 at 9:00 am ETAs you may have heard, Facebook EdgeRank is no more. A Facebook insider confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into […]
Jordan Kasteler | Oct 15, 2013 at 9:05 am ETWhen it comes to social media, any promotion of your content can be good. One of the basic concepts of classic advertising is that brand awareness (e.g., hearing a brand’s name over and over) can help customers keep you top of mind the next time they need a specific product or service that you offer. […]
Jordan Kasteler | Aug 20, 2013 at 9:01 am ET