Juliette Kopecky

Contributor

Juliette Kopecky is a product marketing manager at HubSpot, whose all-in-one marketing software helps businesses attract qualified prospects and convert them into leads and customers. Juliette manages marketing for HubSpot's mobile and marketing analytics products. She holds an MBA from the MIT Sloan School of Management and a BS from the Boston University School of Management.

After You Capture A Lead, What Comes Next?

Congrats on generating some awesome leads for your sales team! Now what? As marketers, our primary responsibility is to generate qualified leads for...

LinkedIn: Pages Vs. Groups

For B2B companies, LinkedIn is one of the most powerful social media channels available. In fact, our Social Media research of more than 5,000...

How Marketers Can Take Advantage Of Apple’s iOS 6

Recently, most users of iPhones, iPads and iPods went on a downloading rampage — frantically upgrading to the then-just-released iOS 6. This...