Karl W. Lendenmann, Ph.D.

Contributor

Karl Lendenmann is vice president of marketing and analytics for PulsePoint. With over 25 years experience in marketing, brand management, advertising, interactive marketing, research, analytics & predictive modeling, and business development, Karl is passionate about creating business value from focused discovery, predictive modeling, key insights, strategic implications, organizational alignment, and integrated execution.

The Shortest Distance From Data To Insights

In our rapidly evolving world of marketing analytics, especially with the daily articles on “Big Data” streams, predictive analytics and...