Contextual audience targeting: Pivot your audience strategy from cookies to content
Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy.
Keith offers 23 years of product experience in data science, devices, networks, systems integration & workflow automation, video and adtech/martech software. He applies a unique blend of lean startup principles with the scientific method in an agile framework to synthesize complex situations, articulate opportunities and instill focused discipline to deliver a product that solves a customer's need. Keith is the inventor of four adtech patents and the founder of IPG's Cadreon, the industry's first agency trading desk.
Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy.
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