Now serving numerous media and data technology clients for WIT Strategy as a Senior Associate in corporate affairs and media relations, Kendall previously ran collaborative pursuits through her company, Influence Collective, LLC. -- advising and supporting media and tech entrepreneurs.

Past Influence Collective clients include Gramercy Group; Motivity Marketing; Howard-Sloan-Koller; 20nine; Catalyst S+F; Carolyn & Co. Media; Cult360/Rust Company; Circus Marketing; Red Bricks Media; Linett & Harrison; PumpOne. The company also serves a dedicated passion of Kendall's: Special Spectators, providing services to the charity.

Allen’s 20-year path includes print and digital, spanning publisher and agency sides. She first covered emergent media tech in the SF Bay Area as a moonlighting, independent journalist obsessed with the broadening landscape.

Moving from print to the digital publishing realm during its most formative years, Allen helped found Thrive, an early play in content/community, and AOL/Time Inc. joint venture. She then moved to the agency world on top posts for USWeb/CKS and Euro RSCG Circle. She ultimately would spend five years supporting and building independent agencies or divisions in New York, before establishing Influence Collective.

A highly regarded thought leader in media circles, she was a frontrunner on Search, as original executive at one of the first SEM agencies, Fathom Online, a post that originally brought her to New York to open the East – and then as regional Director of Client Services for iCrossing. She contributes heavily to the industry, as a trainer; speaker, moderator and panelist; popular editorial contributor to Media Post, AdAge and MarketingLand; and numerous advisories. She served the 212NYC Board of Directors for several years, 2 of them as Vice President and sits on the Producers Guild of America, as national delegate, New Media Executive Council, Vice Chair for the East.

• Forget About Mobile Cannibalization: Its Rise Bodes Well For All
• The Shortcomings We Tolerate
• The Great Exaggeration: Optimization
• The Silos That Dog Us — Putting Them Out To Pasture
• Grids Are Great, But What Of The Subtle Undertones Of Creative Testing?
• The Tippy Toes Of Performance Marketing; Boosting Your Efforts To The Next Level
• Are You Boring Yourself With Your Search Marketing?
• What Has Become Of The Search Guru?
• Identifying Talent For The New Performance Marketing Culture
• Getting Ready For A Post-Search World
• Fear, Reverence And Drama: The Enemies Of Integrated Search
• Holy Consumer: Keeping Demand in Check
• Content Marketing Today: An All-Hands Enterprise
• It’s Complicated: The Awkward Socialization Of Search