Kendall Allen

Now serving numerous media and data technology clients for WIT Strategy as a Senior Associate in corporate affairs and media relations, as her primary engagement, Kendall also runs collaborative pursuits through her company, Influence Collective, LLC. -- advising and supporting media and tech entrepreneurs in cooperation with other trusted partners and firm principals.

Allen’s 20+ year path includes print and digital, spanning publisher and agency sides. She first covered emergent media tech in the SF Bay Area as a moonlighting, independent journalist obsessed with the broadening landscape.

Moving from print to the digital publishing realm during its most formative years, Allen helped found Thrive, an early play in content/community, and AOL/Time Inc. joint venture. She then moved to the agency world on top posts for USWeb/CKS and Euro RSCG Circle. She ultimately would spend five years building and/or advising independent agencies or divisions in New York, before establishing Influence Collective.

A highly regarded thought leader in media circles, she was a frontrunner on Search, as founding team member and original executive at one of the first SEM agencies, Fathom Online, a post that brought her to New York to open the East – and then also as East Coast regional Director of Client Services for iCrossing. She contributes heavily to the industry, as a trainer; speaker, moderator and panelist; popular editorial contributor to Media Post, AdAge and MarketingLand; and numerous advisories. She served the 212NYC Board of Directors for several years, 2 of them as Vice President and has served the Producers Guild of America, as national delegate, New Media Executive Council, Vice Chair for the East. She remains an active PGA member putting to use her varied digital and new media credentials and connections.


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