Kevin Lee

Kevin Lee is Co-Founder and Executive Chairman of Didit, a leading digital marketing and technology firm. With 21 years of digital marketing experience, 4 books, 500+ speaking engagements, and 780+ published columns, Kevin Lee, is a true Digital Marketing pioneer. Kevin gives back to the industry regularly and was a founding SEMPO Board Member, its first elected Chairman and longest serving original board member. Kevin is also an inventor of several platforms and technologies. Kevin’s recent inventions include a nonprofit ad exchange for PSAs, GivingForward.com and Sweeps4aCause.com conversion catalysts for email and social activation as well as brand lift. He also is launching a new hyper-local SEO platform under Didit.

Why good SEO is strategic

To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central...