Kevin Lee

Kevin Lee is Co-Founder and Executive Chairman of Didit, a leading digital marketing and technology firm. With 21 years of digital marketing experience, 4 books, 500+ speaking engagements, and 780+ published columns, Kevin Lee, is a true Digital Marketing pioneer. Kevin gives back to the industry regularly and was a founding SEMPO Board Member, its first elected Chairman and longest serving original board member. Kevin is also an inventor of several platforms and technologies. Kevin’s recent inventions include a nonprofit ad exchange for PSAs, GivingForward.com and Sweeps4aCause.com conversion catalysts for email and social activation as well as brand lift. He also is launching a new hyper-local SEO platform under Didit.

Amazon advertising: Beyond Prime Day

Whether it's a friend, foe or frenemy, Amazon is a powerful force among both brands and marketers. Contributor Kevin Lee says if you’re planning to...

How to decide ‘Should I bid?’

Are your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it's worth it to bid...

Why good SEO is strategic

To many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central...