Kevin Lindsay

Kevin Lindsay heads up product marketing for Adobe Target. He is an expert on conversion optimization and personalization, and speaks frequently at industry events around the globe. Lindsay was with Omniture prior to its acquisition by Adobe, and previously held product and strategic marketing positions at search software companies Mercado and Verity. Lindsay is a Canadian expat who enjoys life with his family in the hills above Silicon Valley.

5 Steps to Major League Optimization

Managing an optimization program has parallels to running a professional baseball team. To be successful, it requires a coordinated effort by many,...