Kevin Lindsay is responsible for conversion optimization go-to-market strategies and thought leadership within Adobe’s Digital Marketing Business Unit. In his current role, Kevin leads marketing efforts around solutions that help businesses optimize digital experiences for maximum customer engagement and conversion. Previously at Mercado, an eCommerce search & merchandising provider, Kevin oversaw product and strategic marketing and was a regular contributor to industry publications and blogs.

In prior roles, Kevin ran his own marketing consultancy, led marketing for a mobile startup and managed product marketing at Verity for several years – where he had the opportunity to contribute to the development of search and navigation solutions for some of the pioneer commerce sites in the U.S. and Europe. Kevin speaks frequently at industry events on topics such as conversion strategies, customer experience and personalization.

• Making It Personal: Taking Action On Your Customers’ Digital Body Language
• Holiday Shopping In August? For Merchants, Now’s The Time To Prepare