Kevin Lyons

As SVP of Analytics, Kevin is responsible for leading the vision and execution of the company’s analytics and data optimization activities.

Prior to eXelate, Kevin served as VP Analytics and Business Intelligence at x+1, a leader in audience targeting that leverages sophisticated statistical modeling to surpass traditional online marketing techniques. In this capacity, Kevin strove to maximize profitable website user behavior via analytics and real-time decisioning. Before x+1, Kevin spent over a decade as a vice president responsible for web and marketing analytics at, a leading website providing consumer health news and information, and at Harte-Hanks, a large marketing service provider. Earlier in his career, Kevin served in account management at Grey Direct.

Kevin has a BA in Russian Language and Eastern European Studies from the University of Illinois at Urbana-Champaign, an MA in Medieval History from The Ohio State University and an MA in Applied Statistics from the City University of New York-Hunter College.

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