Kohki Yamaguchi

Kohki Yamaguchi leads product marketing at Origami Logic, a cross-channel marketing intelligence solution for modern marketers.

Prior to Origami, he was a core member of the team responsible for launching Adobe’s Marketing Mix Planning solution enabling marketers to gain real-time marketing mix insights and recommendations across both online and offline media channels.

At Efficient Frontier, a cross-channel paid media management solution, he provided data-driven performance optimization consulting for advertisers and account management teams for accounts totaling $100+ million of annual spend across search, social, and display.

With a career of 8 years in marketing and analytics spanning various functions, Kohki’s focus has always been on translating data into strategy, simplifying the complex, and bridging the gap between data and organizational silos.


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