Kristine Schachinger

Kristine Schachinger has 17 years digital experience including a focus on website design and implementation, accessibility standards and all aspects of website visibility involving SEO, social media and strategic planning. She additionally specializes in site health auditing, site forensics, technical SEO and site recovery planning especially when involving Google algorithms such as Penguin and Panda. Her seventeen years in design and development and eight years in online marketing give her a depth and breadth of understanding that comes from a broad exposure to not only digital marketing, but the complete product lifecycle along with the underlying technology and processes. She is a well known speaker, author and can be found on LinkedIn, Google+ and Twitter.

How to stop worrying about Google updates

Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop...

Images: Your easiest page speed win

Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy...

5 ways ads are killing your site (& SEO)

We often don't consider the impact our website's ads could have on organic search visibility, but columnist Kristine Schachinger explains why too...

Infinite Scroll: Is It Right For Your Site?

Infinite scrolling pages have become very popular on many prominent websites. Columnist Kristine Schachinger poses the question -- is this a good...