Laurie Keith

Laurie Keith is a media & marketing professional with over 10 years of experience in building strategic partnerships. Laurie is skilled at using the power of media to build brand affinity as well as motivate people to action through powerful, thought-provoking creative. As Director of Business Development at the Ad Council, Laurie is responsible for managing relationships and building large-scale social impact campaigns with major media, tech and entertainment companies. Laurie is passionate about social media and mobile tech and is personally driven by human beings innate desire to connect with one another. Prior to the Ad Council, Laurie worked at Initiative Media and Mindshare in Los Angeles and Starcom Mediavest Group in Chicago.

Snapchat For Social Good

Snapchat isn't just for teens. Columnist Laurie Keith explains why it's time for marketers to jump on board and deliver content in a unique...