Liane Dietrich

Liane Dietrich is Chief Operating Officer, and is responsible for the planning and execution of Rakuten LinkShare's vision to deliver world-class online marketing solutions. Since joining Rakuten LinkShare, now Rakuten Affiliate Network in 2003, Liane has contributed to the company's success in the areas of service delivery, strategic direction and international expansion in her roles as Director, Vice President and Managing Director in Chicago, New York, and London.

Building The Business Case For Attribution

Do you need help convincing your CEO or CFO that attribution will pay off? Columnist Liane Dietrich has four ways to build your case and justify the...

Multi-Channel Turns Multi-Generational

As consumers of all ages increasingly use multiple platforms, advertisers need to evolve and take an omni approach, says columnist Liane...