2017 growth hacks: Increase CTR by monitoring competitive offers
Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.
Lori Weiman is CEO and co-founder of The Search Monitor. The Search Monitor provides marketing intelligence to SEM, SEO, and Affiliate Marketers. Prior to TSM, Lori developed real-time bidding and tracking products for paid search and affiliate marketing. Lori is a frequent speaker at conferences such as SES, SMX, Search Insider Summit, and Affiliate Summit.
Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.
Lori Weiman | Oct 5, 2017 at 4:07 pm ETIn this month's installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line.
Lori Weiman | Aug 10, 2017 at 2:49 pm ETColumnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.
Lori Weiman | Jul 13, 2017 at 3:25 pm ETColumnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance.
Lori Weiman | Jun 15, 2017 at 3:21 pm ETHow can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions.
Lori Weiman | May 18, 2017 at 3:52 pm ETAre your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.
Lori Weiman | Apr 21, 2017 at 1:15 pm ETColumnist Lori Weiman makes the case for why it's worth seriously focusing on -- and defending -- your own branded terms in paid search.
Lori Weiman | Oct 25, 2016 at 1:00 pm ETIn the last of her five-part series, contributor Lori Weiman takes a deep dive into FDA guidelines and explains how pharmaceutical advertisers and their partners can avoid costly violations.
Lori Weiman | Sep 1, 2016 at 9:35 am ETColumnist Lori Weiman takes a look at several recent lawsuits against educational advertisers and offers tips on how you and your affiliates can operate safely in this highly scrutinized industry.
Lori Weiman | Aug 18, 2016 at 10:07 am ETRetail marketers must tread carefully to avoid running afoul of the Federal Trade Commission. Columnist Lori Weiman lays out the relevant considerations so marketers may move forward with confidence.
Lori Weiman | Aug 4, 2016 at 11:50 am ETIn part 2 of her five-part series, contributor Lori Weiman looks at how advertisers in the finance industry can monitor their affiliates to boost ad performance while staying on the government's good side.
Lori Weiman | Jul 21, 2016 at 10:25 am ETDigital marketing is more complicated in some industries than in others, as anyone who works finance, retail, education or pharmaceuticals knows. In her five-part series, contributor Lori Weiman will explain how advertisers can thrive in these highly regulated industries.
Lori Weiman | Jun 28, 2016 at 11:04 am ETWhat's on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.
Lori Weiman | May 5, 2016 at 3:05 pm ETHow do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.
Lori Weiman | Apr 21, 2016 at 1:52 pm ETIn part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads.
Lori Weiman | Apr 7, 2016 at 11:20 am ETIn Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name.
Lori Weiman | Mar 24, 2016 at 2:05 pm ETIn this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance.
Lori Weiman | Mar 11, 2016 at 4:01 pm ETColumnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.
Lori Weiman | Feb 25, 2016 at 12:31 pm ETColumnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.
Lori Weiman | Feb 11, 2016 at 11:00 am ETThe biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.
Lori Weiman | Jan 28, 2016 at 12:45 pm ETAffiliates are using Twitter to promote offers from merchants. Yes I am stating the obvious. What most of us don’t realize is how often this occurs, the tactics used by affiliates, and why it’s important to monitor the tweet content. Frequency Of Affiliate Tweets Affiliates tweet a lot. Affiliates tweet an average of 120,000 times […]
Lori Weiman | Dec 23, 2011 at 9:05 am ET