“Who’’s in Charge? Realigning Organizations for the Digital Age” will air Tuesday, April 23rd at 1 PM EDT/10 AM PDT. It’s free, and registration is currently open.

Panelists include Sameer Khan, Marketing, Analytics and Tech Leader at RackSpace; Randy Gelfand, Web Analytics Program Manager at IBM, and Scott Nickels, SEO Evangelist and Online Marketing Strategies at The Home Depot.

With today’s consumer interacting through multiple channels and on multiple devices, it’s more important than ever to have a digital strategy that is aligned across the organization. This webcast will address the challenges — and solutions — that enterprises are up against. Thanks to IBM for sponsoring this webcast.

Google is well known for the special “Doodles” or custom logos it creates to recognize birthdays, anniversaries and special occasions. Yesterday, on Easter, it ran a logo not recognizing that holiday but instead in honor of labor activist Cesar Chavez.

That drew some criticisms, despite the fact that Google hasn’t had an Easter logo since 2000, and in part, because some mistakenly believed that Google was instead honoring Hugo Chavez, the often-controversial former president of Venezuela, who died last month.

Google initially explained to the Washington Post:

We enjoy celebrating holidays at Google but, as you may imagine, it’s difficult for us to choose which events to highlight on our site …. sometimes for a given date, we feature an historical event or influential figure that we haven’t in the past.

But the company said today, on April 1st, that it felt it was time to become more organized. From a spokesperson:

We’ve been aware that the seemingly random nature of when we choose to recognize something is causing issues. The 61st birthday of Douglas Adams, rather than the 60th or 50th? The 154th birthday of the Ferris Wheel creator? The 197th birthday of Ada Lovelace? The 46th anniversary of the first broadcast of Star Trek? We can do better.

In particular, Google said it will begin using what it calls a “rounded number” policy for recognizing anniversaries, where it will honor events only when they are “rounded” to a significant figure. For example, it wouldn’t recognize the 147th birthday of a famous person, choosing instead to wait until a rounded 150th birthday figure.

There’s no set number that will be rounded to, but Google did say you can expect to see more anniversaries that are clean multiples of 5, 10, 25 or 100. Said the spokesperson:

Given the number of geniuses we employ, we’re sure we can develop rounding technology to assist us with this.

Google had planned to run a special logo in honor of today’s move to the rounded policy, but given this is the 747th anniversary of April’s Fool, it decided to wait until the more rounded figure of 750 rolls around.

Related Articles

• Those Special Google Logos, Sliced & Diced, Over The Years
• Google Revamps The Google Doodles (Logos) Directory
• Google Doodles Store: Get Special Google Logos On Clothes, Stamps — Even Skateboards!
• Behind The Scenes With Google’s Logo Doodlers At SXSW
• Video: Meet The Google Doodle Team
• Twitter’s April Fools Joke: Consonants-Only In Basic Service, Vowels Cost $5/Month
• Bing’s April Fools’ Jokes Include A Slam On Google & A New SEO Tag
• Google’s April Fools’ Day 2013 Joke-A-Thon: YouTube Shutdown, Google Nose & More

“Beyond Last Touch: Understanding Campaign Effectiveness” features David Grant of Quantcast, who will provide an overview of the current challenges in understanding the effectiveness of display advertising. He’ll also highlight the shortcomings of many common approaches to attribution.

Jessie Mamy, Media Director at WebMetro will share a case study to illustrate how to better account for the contribution of display ads in driving qualified prospects to action. Like all DMD webcasts, this one is free, starts at 1 PM EST, and includes an interactive Q&A session with the experts. Registration is open at Digital Marketing Depot.

SMX West speakers will share tactics and techniques to boost your visibility, traffic, ROI and conversions. You’ll hear from:

• Brand marketers from the Fortune 500, e-retailers and innovative startups. Learn the latest from Home Depot, Harry & David, Adobe, Salesforce.com and many more.
• Experts from full-service and boutique agencies with experience managing countless campaigns of all shapes and sizes.
• Speakers from Google, Bing and other media companies will be there too. Don’t miss your chance to rub elbows with Google’s top spam cop Matt Cutts.

SMX West speakers will be presenting in more than 50 tactic-packed sessions. Check out the agenda. SMX West is programmed by the editorial teams of Marketing Land and Search Engine Land.

Register before February 1 and take advantage of Early Bird rates, a $200 savings. You get all of the sessions, networking activities and conveniences (hot lunch daily, free Wifi) that make you comfortable and productive.

Helpful SMX West Links:

• Need budget approval? Use our convenient Get the Boss Onboard form.
• Want to send your team? Save 10-20% with group rates.
• Take a deep dive into SEO, Google AdWords, international search, content marketing, in-house SEO or community management in our March 14th intensive workshops.
• Where to stay and how to get there.
• Still have questions? Check out our FAQ.

1. Microsoft To Make Same Privacy Change Google Was Attacked For; No One Seems To Care (October)
2. Hands-Off: Microsoft Surface Tablet Review (June 2002)
3. Schmidt: Google+ Not Favored, Happy To Talk Twitter & Facebook Integration (January)
4. For Consumers, Android Is More “Clopen” Than Open (January)
5. YouTube Is Top Free App In iTunes Charts; Google Maps To Be Next? (September)
6. If Google’s Really Proud Of Google+, It Should Share Some Real User Figures (April)
7. Microsoft Launches Socl Social Network: A Look Inside (May)
8. Move Over Search Box, Google’s Home Page Gets A Share Box (February)
9. What Is The One True Android & How “Open” Is It? (September)
10. Microsoft Slams Google Privacy Changes With “Putting People First” Ad Campaign (February)

Stay tuned for tomorrow, when our list of most read columns in 2012 will appear. We’ve also already covered those most shared on Google+, and the most tweeted on Twitter and most liked on Facebook will be coming later this week.

Happy New Year, everyone!

Del’s talk is one any social media marketer will want to hear. She oversees all of what’s considered right and wrong in terms of promotion on Twitter. Del also has plenty of good, practical advice for those looking to succeed with engagement on the service.

Her keynote, Twitter Talks: How To Win Friends & Not Be Unfollowed By People (Or Worse), is on Dec. 5. You won’t want to miss it.

You won’t want to miss our show, either! Learn more at the SMX Social Media Marketing site. The agenda-at-glance is a great guide to all we have planned over the two days. Be sure to register by Nov. 10 to get early bird discount pricing.

See you in Las Vegas!

With a community of one billion people, Facebook’s reach is undeniable – but how can you make sure you actually connect with your fans and cultivate new ones? Twitter’s new user directory will drive more search traffic – and more advertising opportunities – but is it worth the investment?

Attend SMX Social Media Marketing for cutting-edge tactics to capitalize on new opportunities and confront the challenges of social media. Whether you are responsible for buying social media advertising or managing communities, you’ll get the techniques and best practices you need to increase traffic, boost engagement and drive sales.

Register for SMX Social Media Marketing now and you’ll get the lowest rates offered. Super Early Bird pricing expires October 13. Don’t wait. Register now and save up to $400 on your All Access pass!

The SMX Social Media Marketing agenda provides a deep dive into paid, earned and owned tactics you need to thoroughly leverage social media. You’ll learn:

• Successful targeting strategies for paid campaigns
• Proven social media optimization tactics
• Techniques to drive leads and sales both online and offline
• Ways to boost reach and engagement within your communities
• Tools and methodologies to measure your ROI and performance

Programmed by the editors of Marketing Land, you can expect only the most relevant content and qualified speakers at SMX Social Media Marketing. You’ll be satisfied. We guarantee it.

Register by this Saturday, October 13 and pay only $1295 for two days of sessions, networking activities, and SMX conveniences like hot lunches, all day snacks and free WiFi.

Secure your spot for this unique, intensively focused conference at the best rates available – register today!

Helpful Links:

• Sending your team? Save 10-20% with our group rates
• Add to your skill set, attend a pre-conference workshop on content marketing, international social media marketing, paid search or in-house social media
• Need approval? Use our handy Get the Boss On Board form
• Learn more about our beautiful Las Vegas venue