Marketing Land » Matt McGee http://marketingland.com Marketing Land Tue, 18 Jun 2013 05:11:44 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Marketing Day: June 17, 2013 http://marketingland.com/marketing-day-june-17-2013-48605 http://marketingland.com/marketing-day-june-17-2013-48605#comments Mon, 17 Jun 2013 21:04:48 +0000 Matt McGee http://marketingland.com/?p=48605 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  • Webcast Wednesday: “Enhanced Campaigns: New Effective PPC Techniques”

    Enhanced Campaigns become official on July 22nd. Are you prepared to reshape your adWords accounts? This Wednesday, Jun 19 at 1 PM EDT, our sister site Digital Marketing Depot will host a webcast “Enhanced Campaigns: New Effective PPC Techniques.” Speakers Matt Van Wagner, Brad Geddes, and Larry Kim will look at the new generation of [...]

  • Twitter’s New @MagicRecs Account Promises Content & User Recommendations Via Direct Message

    Shhhhhh. It’s still pretty hush-hush at the moment, but there’s a new Twitter account that aims to increase awareness of activity from your “follow graph” — i.e., the notable things that are happening in the accounts that you follow. In the process, it also opens the door a tiny bit on the idea of direct [...]

  • Google’s Susan Wojcicki To Host Hangout For AdSense 10th Anniversary

    Tomorrow marks the tenth anniversary of Google AdSense. To celebrate, Susan Wojcicki, SVP of Advertising and Commerce, will host a live Google Hangout at 10:00 AM PDT tomorrow. Wojcicki, who lead the launch of AdSense, will be joined by three AdSense publishers to look back at the evolution of the program and discuss the future of [...]

  • The Frustrations Of Brand Marketing On LinkedIn

    Have you noticed recent changes to LinkedIn? If you have looked beyond checking out Who’s Viewed Your Profile (I know you have) you’ll see they recently updated their navigation. Unless you use the search field at the top, the nice easy navigation to your preferred areas — such as companies and groups — is no [...]

  • Apple: iMessage, FaceTime More Secure Than Cell Phones

    Following the NSA-PRISM surveillance revelations last week and “direct-access rebuttals” by other major tech firms, Apple has released a similar statement denying that the government has unfettered access to its users’ data. Apple said, “We do not provide any government agency with direct access to our servers, and any government agency requesting customer content must [...]

  • 10 Social Media Mistakes You May Be Making (Because I Did)

    There’s no real guidebook for a perfect social media marketing career – or at least I haven’t found one yet. There’s no quiz you can take to make sure you’re covering all your bases, engaging your audience, timing everything perfectly and — on top of it all — delivering amazing ROI. In fact, the most [...]

  • Facebook Hashtags: Why They Will Turbo Charge Your Reach

    Facebook’s promised release of Hashtags has started to roll out. This opens up a whole new front for Facebook in terms of data collection and will change the way users use the platform. But, what does this mean for marketers, and how can we take advantage? In essence, the hashtag functionality is generally as you’d [...]

  • Fancy Brings E-Commerce To Google Glass

    Fancy has launched an app that brings product discovery and e-commerce to Google Glass. The help page linked above offers a detailed video tutorial that shows a user taking a photo, getting product suggestions based on that photo and completing a transaction — all within the Glass interface. The Fancy app even confirms the purchase [...]

  • Google, Facebook In Transparency Battle Over PRISM Disclosures

    Last night, what might be called a “transparency battle” erupted between Google and Facebook following Facebook’s disclosure of government-related user-data requests: For the six months ending December 31, 2012, the total number of user-data requests Facebook received from any and all government entities in the U.S. (including local, state, and federal, and including criminal and [...]

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]]> http://marketingland.com/marketing-day-june-17-2013-48605/feed 0 Twitter’s New @MagicRecs Account Promises Content & User Recommendations Via Direct Message http://marketingland.com/twitters-new-magicrecs-account-promises-content-user-recommendations-via-direct-message-48578 http://marketingland.com/twitters-new-magicrecs-account-promises-content-user-recommendations-via-direct-message-48578#comments Mon, 17 Jun 2013 20:10:45 +0000 Matt McGee http://marketingland.com/?p=48578 twitter-magic-recs-200pxShhhhhh. It’s still pretty hush-hush at the moment, but there’s a new Twitter account that aims to increase awareness of activity from your “follow graph” — i.e., the notable things that are happening in the accounts that you follow. In the process, it also opens the door a tiny bit on the idea of direct messages as a marketing/content channel. More on that in a bit.

The @MagicRecs account is about as quiet as an account can be after Twitter CEO Dick Costolo plugged it on Sunday night, saying it’s “a product of some great work by the team here. Follow it!” (Despite that, @MagicRecs still has fewer than 2,000 followers as I type this.)

When we asked for more information, a Twitter spokesperson declined to comment on the account and only pointed us to an old blog post where Twitter talks about all the feature tests it conducts at any time. So, despite the odd choice of background imagery (it appears to be something by Friedrich Justin Bertuch), this is a real Twitter account.

What Will @MagicRecs Offer Twitter Users?

The account’s profile description promises “personalized real-time recommendations of users and content, delivered instantly as they happen, via direct message to you,” and says it won’t send more than three DMs per day.

I followed the account last night, and received this direct message earlier today:

twitter-magicrecs-dm

It’s telling me that @ignitordigital, a new Twitter account representing an agency that two of my friends recently launched, was just followed by six of my followers. (I’ve blurred out the three @names mentioned in the DM since I didn’t ask for permission to include them in this image.)

It’s somewhat interesting for me to find out that a group of my followers have suddenly started following the same account, and this kind of DM from @MagicRecs may increase engagement if users join the crowd and follow new accounts as a result.

It’s not clear what other types of DMs the account will send out and what events will trigger them. With the account description also promising content recommendations, I’m expecting to get direct messages that tell me about links, photos and maybe even Vine videos that are popular in my follow graph.

Twitter engineer Tim Trueman tweeted on Friday about @MagicRecs, saying it’ll share direct messages about “accounts to follow and tweets not to miss.”

 

Direct Messages For Content & Marketing?

Aside from the personalized recommendations, the other thing that @MagicRecs is notable for is its use of direct messages as a content and marketing channel.

I’m not a heavy user of Twitter direct messages (with any account that I follow), so this seems like a first to me — at least a first from Twitter itself using DMs in this way. (There must be other accounts that use direct messages to get content and marketing messages to followers, right?)

For me, Twitter direct messages have always been about private conversations with friends (that I try to move to email as quickly as possible) or customer service help from certain brands that I follow, so I feel like I’ve just opened a door that lets Twitter send me promotional messages where none were sent before. Over time, I’m bound to become more accustomed to getting impersonal messages via direct message — that might be good news for the brands I follow.

On a semi-related note, see this @MagicRecs public tweet from a month ago, where the account announces that it’s “now enabled to get a DM from any follower.” This seems to be the first account/case where users can send DMs to an account even if the account isn’t following you. That goes against one of Twitter’s long-standing rules, that you can only send DMs to an account that’s following you. File that away for the future, and mark it now as one more reason that @MagicRecs is an interesting Twitter project … experiment or not.

(Stock image via Shutterstock.com. Used under license.)
]]> http://marketingland.com/twitters-new-magicrecs-account-promises-content-user-recommendations-via-direct-message-48578/feed 0 Fancy Brings E-Commerce To Google Glass http://marketingland.com/fancy-wants-to-bring-shopping-to-google-glass-48501 http://marketingland.com/fancy-wants-to-bring-shopping-to-google-glass-48501#comments Mon, 17 Jun 2013 12:55:10 +0000 Matt McGee http://marketingland.com/?p=48501 fancy-logo-200pxFancy has launched an app that brings product discovery and e-commerce to Google Glass.

The help page linked above offers a detailed video tutorial that shows a user taking a photo, getting product suggestions based on that photo and completing a transaction — all within the Glass interface. The Fancy app even confirms the purchase with a receipt sent to Glass.

It all happens — after authorizing the app — by setting up Fancy as a sharing contact in the user’s Google Glass account. Once a photo is taken, the user shares it with the “Fancy Color Search” contact. Fancy then returns a number of similar products back to the user’s Glass timeline. Those products can be shared or purchased. Here’s the demo video:

Google’s current API terms bar developers from making money via ads or by trying to charge for access to their apps. The language doesn’t appear to prevent developers from making money via e-commerce as Fancy is doing, but Google can always rewrite those terms whenever it wants — something that Fancy COO Michael Silverman is well aware of.

“Google Glass is a terrific innovation and Google is entitled to do whatever they want with their api and their rules,” Silverman said via email. “We are an e-commerce company. Ours is a shopping app. Developing for Google Glass was a breeze and a lot of fun.”

The Fancy help page says the app is still pending approval, but it’s actually ready now. Glass owners can visit glass.fancy.com to authorize the app and then activate it via the MyGlass home page.

]]> http://marketingland.com/fancy-wants-to-bring-shopping-to-google-glass-48501/feed 2 Marketing Day: June 14, 2013 http://marketingland.com/marketing-day-june-14-2013-48452 http://marketingland.com/marketing-day-june-14-2013-48452#comments Fri, 14 Jun 2013 20:03:39 +0000 Matt McGee http://marketingland.com/?p=48452 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Mobile Affiliate Traffic, Sales Reach All-Time Highs In May [Affiliate Window] Mobile traffic and sales at affiliate websites hit all-time highs in May, according to the affiliate network Affiliate Window. The company shared its May stats this week, which show the increasing impact of mobile in the affiliate space: more traffic and more sales are coming from mobile devices than ever before. Affiliate Windows says it’s [...]
  • ‘Tweet,’ ‘Big Data’ & Other Marketing Terms Are Now Official Words Hey marketers: a few of the words you and I use in our common speech are now official words. The Oxford English Dictionary (OED) has just announced its June 2013 update, and it includes several marketing/tech words that folks like us have been using for years. Here they are, in alphabetical order: big data crowdsourcing [...]
  • Mobile App Developers Must Update Windows Phone Ad Units By September 12 To Continue Receiving Ads After launching a number of pubCenter changes, Microsoft announced today that mobile app developers will need to update all existing Windows Phone Ad units by September 12 if they want to continue receiving ads. To update ad units, developers can select ‘Ad units’ under the pubCenter’s setup tab: From there, choose the specific ad unit [...]
  • This Week On Vine: E3 Tours, The X Factor Judges, HTC Goes Vineception & More What happened on Vine over this past week? Vine took to E3, The X Factor showed its new judges, HTC has an Inception-like Vine within a Vine within a Vine and more. As a quick introduction, I’m Kai Turner, co-founder of Brands On Vine. We gather data on what’s popular on Vine. I’m looking forward [...]
  • Report: iOS Has More Traffic, But More “Volatile” Than Android Ad network Chitika has released data on iOS and Android usage throughout the day. Overall iOS is driving more Web traffic than Android (partly because of the iPad), but traffic coming from iOS devices is more “volatile” than Android traffic. In other words, Android usage is more consistent throughout the day, while iOS has greater [...]
  • Removing Marketing Silos To Better Understand The Customer Journey Take a look around any marketing department today, and you’re likely to find clusters of marketers responsible for various functions such as display, targeting, search, and the affiliate channel. On the one hand, this allows you to cultivate teams with deep expertise in their areas of specialization. On the other hand, it creates silos that [...]
  • Europeans Take New Look At Google’s Android Licensing Practices The Financial Times is reporting that Google is now “facing an investigation by European authorities into allegations that it supported the leading Android smartphone platform and its mobile services by means of cut-price licensing and exclusivity deals.” There isn’t a formal investigation on this question yet. Rather, the European Commission is submitting a questionnaire to device [...]

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]]> http://marketingland.com/marketing-day-june-14-2013-48452/feed 1 Mobile Affiliate Traffic, Sales Reach All-Time Highs In May [Affiliate Window] http://marketingland.com/mobile-affiliate-traffic-sales-reach-all-time-highs-in-may-48439 http://marketingland.com/mobile-affiliate-traffic-sales-reach-all-time-highs-in-may-48439#comments Fri, 14 Jun 2013 18:37:27 +0000 Matt McGee http://marketingland.com/?p=48439 affiliate-marketingMobile traffic and sales at affiliate websites hit all-time highs in May, according to the affiliate network Affiliate Window.

The company shared its May stats this week, which show the increasing impact of mobile in the affiliate space: more traffic and more sales are coming from mobile devices than ever before.

Affiliate Windows says it’s recorded more mobile sales so far in 2013 than it did in the first 11 months of 2012. In May, there was a record of 572 sales per hour via mobile devices.

Across its network, 18.16 percent of all sales in May were mobile. That’s up from 16.48 percent in April, and more than double the 7.85 percent figure from May 2012.

mobile-sales-affiliate-window

Affiliate Window says the iPad is the number one device for sales, with about 57 percent of the total. The iPhone is second at 23 percent. Android devices account for 15.2 percent of sales that the company tracks.

Mobile traffic also set a record in May with 22.31 percent of overall network traffic — up from 10.95 percent in May 2012.

mobile-traffic-affiliate-window

The iPad is also the top device where mobile traffic is concerned, but not by the margins mentioned above for sales. For traffic, the iPad accounts for about 39 percent compared to about 34 percent for the iPhone. In other words, there’s a group of consumers that may visit sites on the iPhone, but prefer to buy via the iPad.

Android devices accounted for about 21 percent of Affiliate Window network traffic in May.

(tip via Internet Retailer)

(Stock image via Shutterstock.com. Used under license.)
]]> http://marketingland.com/mobile-affiliate-traffic-sales-reach-all-time-highs-in-may-48439/feed 0 ‘Tweet,’ ‘Big Data’ & Other Marketing Terms Are Now Official Words http://marketingland.com/tweet-big-data-other-marketing-terms-are-now-official-words-48422 http://marketingland.com/tweet-big-data-other-marketing-terms-are-now-official-words-48422#comments Fri, 14 Jun 2013 18:05:35 +0000 Matt McGee http://marketingland.com/?p=48422 twitter-logo-tweet-200pxHey marketers: a few of the words you and I use in our common speech are now official words.

The Oxford English Dictionary (OED) has just announced its June 2013 update, and it includes several marketing/tech words that folks like us have been using for years. Here they are, in alphabetical order:

John Simpson, Chief Editor of the OED, points out that the dictionary is breaking its own rule by adding “tweet” to the dictionary:

The noun and verb tweet (in the social-networking sense) has just been added to the OED. This breaks at least one OED rule, namely that a new word needs to be current for ten years before consideration for inclusion. But it seems to be catching on.

The folks at Geekwire point out that “retweet” was already added to the OED back in 2011 — proving what my mom and countless Language Arts teachers said a million times when I was a kid: The English language is strange.

]]> http://marketingland.com/tweet-big-data-other-marketing-terms-are-now-official-words-48422/feed 0 Twitter, Vizify Launch #FollowMe Video Profile Creator http://marketingland.com/twitter-vizify-launch-followme-video-profile-creator-48295 http://marketingland.com/twitter-vizify-launch-followme-video-profile-creator-48295#comments Thu, 13 Jun 2013 17:55:39 +0000 Matt McGee http://marketingland.com/?p=48295 follow-me-200pxTwitter users have a new tool at their disposal to help build their followers.

Twitter and Vizify have partnered on a #FollowMe video creation tool that collects a user’s Twitter profile activity and turns it into a video that runs about 30 seconds or so.

The video profiles include your most popular tweets, photos and Vine videos, along with info on what topics you tweet about most often, when you tweet most, and what other users you interact with the most.

The end result — or at least the goal, perhaps — is to make a short video that serves as a snapshot of the Twitter user and, assuming it’s interesting, can help them gain new followers. You can be the judge of whether that succeeds for my Twitter account:

(Warning: There’s audio.)

 

The tool only needs a minute or so to create the video, and once it’s finished, there are several sharing options including Twitter, Facebook, Google+ and others — but not a direct embed option. (That’s why I had to tweet my video first and then embed the tweet above.)

If Vizify inserts a photo or other piece of information that you don’t want included, there’s also a great editing tool where you can either delete items completely, or edit what’s included — i.e., if you want to feature a different tweet as your “top tweet,” you can.

It’s free and something that brands can likely use to quickly show how they act and interact on Twitter and grow their followings.

]]> http://marketingland.com/twitter-vizify-launch-followme-video-profile-creator-48295/feed 1 Marketing Day: June 11, 2013 http://marketingland.com/marketing-day-june-11-2013-48037 http://marketingland.com/marketing-day-june-11-2013-48037#comments Tue, 11 Jun 2013 20:58:55 +0000 Matt McGee http://marketingland.com/?p=48037 Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  • Google Asks US Government For Permission To Report FISA Data Requests Google has asked the U.S. government for permission to include data requests made under the Foreign Intelligence Surveillance Act (FISA) in its Google Transparency Report. During the whirlwind of news about the PRISM/NSA scandal, news circulated that Google was not including those FISA requests in its transparency reports. In today’s letter to the US Attorney [...]
  • All In +One: Google+ Dashboard Compiles Important Business Data Into A Unified Location Businesses that use Google+ and other Google products have been given the gift of simplicity in the form of a brand new Google+ Dashboard. Companies that leverage Google services like AdWords, Offers, Maps, Local, YouTube and more will now be able to see relevant stats in one Google+ based location. The Google+ Dashboard includes: Update-able [...]
  • Unboxing Google Engage I’ve got big plans for my agency. Apparently, so does Google. While the agency world’s demise has been the subject of quite a bit of opinion over the years, it seems Google is embracing the fact that advertisers often hire professional services firms to help them — at least for now. Agency “certification” programs are [...]
  • Despite Recent Financing, Foursquare Confronts Growing Challenges Business Insider ran a story yesterday about Foursquare that claimed morale was down (“at an all time low”) and that employees were starting to leave. Foursquare has about 50 million users globally and just secured $41 million in new debt-based financing. Thus, the company appears to be in a strong position. Yet numerous sources, including the Wall Street Journal, [...]
  • Google AdSense Expands Serving Smaller Ads In Larger Ad Units Google is expanding its practice of serving a similar-sized display ad in a larger ad format in order to increase competition for AdSense ad space. Google now allows the 336×280 ad unit to serve 300×250 ads. When the smaller ads are served they float in the center of the ad format as shown in the example [...]
  • Google Glass Diary: Glass Goes To A Rock Concert I had really low expectations. I was taking Google Glass to its first rock concert, and I was going to shoot some photos and videos with it. I knew the photos would be fine, but I expected the videos to be a disaster. Actually, I was worried about the audio more than anything. Here’s why: [...]
  • Where Does The Content Budget Come From? Unless you work for a very unusual, or highly progressive, organization, it’s unlikely there’s a formal content division within the enterprise. The much-ballyhooed but rarely seen in the wild Chief Content Officer really doesn’t exist. Or when the odd one is spotted, the species is too rare and dispersed to reproduce, at least for now. [...]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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]]> http://marketingland.com/marketing-day-june-11-2013-48037/feed 0 Google, Facebook & Microsoft Ask US Gov’t For Permission To Report FISA Data Requests http://marketingland.com/google-asks-us-government-for-permission-to-report-fisa-data-requests-48025 http://marketingland.com/google-asks-us-government-for-permission-to-report-fisa-data-requests-48025#comments Tue, 11 Jun 2013 18:51:13 +0000 Matt McGee http://marketingland.com/?p=48025 google-legal-lawGoogle, Facebook and Microsoft have all asked the US government for permission to include data requests made under the Foreign Intelligence Surveillance Act (FISA), requests that are currently so secret that they’re not even allowed to acknowledge if they’ve received any.

During the whirlwind of news about the PRISM/NSA scandal, news has circulated that all three companies are providing large amounts of data to the US National Security Agency (NSA) because of FISA.

Google Asks To Talk About FISA

In today’s letter to the US Attorney General’s office and FBI, Google’s top legal officer, David Drummond, fights back by pointing out that the government doesn’t allow Google to include them — and that if it could as part of its Google Transparency Report, it would show there is no widespread sharing:

Assertions in the press that our compliance with these requests gives the U.S. government unfettered access to our users’ data are simply untrue. However, government nondisclosure obligations regarding the number of FISA national security requests that Google receives, as well as the number of accounts covered by those requests, fuel that speculation.

We therefore ask you to help make it possible for Google to publish in our Transparency Report aggregate numbers of national security requests, including FISA disclosures—in terms of both the number we receive and their scope. Google’s numbers would clearly show that our compliance with these requests falls far short of the claims being made. Google has nothing to hide.

I’ve added the bold part, notable because it actually acknowledges that Google does indeed get FISA requests. This really wasn’t in doubt, but Google’s standard statement until now was designed to not even admit it might have received any, to avoid violating the law.

This is what it said last week when asked I asked about FISA requests, a standard statement it had been giving anyone who asked:

Due to US legal constraints we don’t discuss any legal requests issued under the national security laws, including provisions in the Foreign Intelligence Surveillance Act (FISA). The exception: We were able to add general data about the number of National Security Letters we receive to our Transparency Report in March after discussions with U.S. government officials.

That was part of a story where I explained the difference between Google, and the other companies, responding to limited one-off requests versus sharing data wholescale, as the PRISM system has been reported as allowing. The stories below have more about this:

Google has also explained to Wired that that it uses a secure FTP system to deliver data when it receives legal requests, which is much different than providing an ongoing, on-demand streams without any review.

Facebook & Microsoft Follow With Similar Requests

Facebook issued a similar statement today, after Google’s appeared:

As Mark said last week, we strongly encourage all governments to be much more transparent about all programs aimed at keeping the public safe.

In the past, we have questioned the value of releasing a transparency report that, because of exactly these types of government restrictions on disclosure, is necessarily incomplete and therefore potentially misleading to users. We would welcome the opportunity to provide a transparency report that allows us to share with those who use Facebook around the world a complete picture of the government requests we receive, and how we respond.

We urge the United States government to help make that possible by allowing companies to include information about the size and scope of national security requests we receive, and look forward to publishing a report that includes that information.

Microsoft also issued a similar statement after Google’s, as reported by Reuters:

Permitting greater transparency on the aggregate volume and scope of national security requests, including FISA (Foreign Intelligence Surveillance Act) orders, would help the community understand and debate these important issues….

Our recent report went as far as we legally could and the government should take action to allow companies to provide additional transparency.

Unlike Google, neither of the other companies acknowledges receiving FISA requests (though it’s pretty certain they have). Facebook stays safe by not mentioning FISA at all; Microsoft names it but never says that it has actually received FISA requests.

]]> http://marketingland.com/google-asks-us-government-for-permission-to-report-fisa-data-requests-48025/feed 1 Google Glass Diary: Glass Goes To A Rock Concert http://marketingland.com/google-glass-diary-glass-goes-to-a-rock-concert-47776 http://marketingland.com/google-glass-diary-glass-goes-to-a-rock-concert-47776#comments Tue, 11 Jun 2013 13:30:32 +0000 Matt McGee http://marketingland.com/?p=47776 google-my-glass-iconI had really low expectations.

I was taking Google Glass to its first rock concert, and I was going to shoot some photos and videos with it. I knew the photos would be fine, but I expected the videos to be a disaster. Actually, I was worried about the audio more than anything.

Here’s why: About a week before the concert, I shot my first Glass video on a bike ride near my house. If you watch that video, it sounds like I’m in the middle of a major catastrophic weather event. It was windy, but not that bad.

So, at the concert, I assumed the loud music would overwhelm Glass’ tiny microphone and leave me with something that sounded like a chainsaw trying to cut through iron.

I was wrong.

Glass blew me away. I shot two videos at a concert by The Boxer Rebellion last weekend in Portland. You can check out their song “Spitting Fire” on YouTube if you want, and I’ll embed “Diamonds” here to save you the click if you just want to check out some audio:

There’s a tiny bit of scratchiness here and there, but that audio quality is every bit as good — if not better — than videos that I shot on the last U2 tour with a regular Canon camera.

And I’d say that the experience of shooting at The Boxer Rebellion show was better with Glass for me and those around me. My arms didn’t get tired from holding a camera aloft for four-plus minutes, nor did I block anyone’s view in the process.

But, two downsides: One, if you’re shooting video with Glass, and you want the final product to be watchable, you have to keep your head pretty steady — dancing or grooving to a favorite song isn’t recommended. (Watch that “Spitting Fire” video if you want an example.) Two, the battery life on this version of Glass is pretty dreadful when video is involved. Those two songs I shot totaled about seven minutes and they were played back-to-back during the gig. The battery drained by 20 percent from start to finish.

Still, I consider my first Glass concert a success — especially after the disastrous audio on the bike ride. Now if only U2 would tour soon, I’d be able to test it again in a bigger venue with thousands more people singing along and making noise.

]]> http://marketingland.com/google-glass-diary-glass-goes-to-a-rock-concert-47776/feed 0