Michael Bonfils

Michael Bonfils specializes in providing multinational search marketing services for agencies and in-house search marketing professionals.

Since 1996, Michael has helped pioneer best practices in global search engine marketing and innovations in technology advertising. After selling his first agency in 2004, he launched SEM International in China, which grew quickly and eventually expanded into Japan, Korea, Russia, Europe, and Latin America. By 2009, it turned into one of the largest global alliances of international online marketing service firms. In 2013, SEM International greatly expanded providing more coverage in new markets as well as new services such as multilingual content marketing programs and global RTB display services.

Michael also contributes as an expert on Internet marketing technology and trends in national publications, and speaks at events around the world, such as Search Engine Watch, SES, ISS/SMX, and Pubcon to name a few.


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